BLWC TABLE OF CONTENTS Acknowledgement Chapter 1 Background of the Study Introduction Statement of the Problem Hypothesis Significance of the Study Scope and Limitation Conceptual Framework Chapter 2 Review of Related Literature Foreign Literature Local Literature Foreign and Local Studies Synthesis Chapter 3 Methodology Gender Section Ingredients and Equipments and Materials Procedures ACKNOWLEDGEMENT This research was impossible to be done without the help
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focus group, in-depth interview, observation, questionnaires and field experiment. This essay provides the definition, advantages, disadvantages/limitations for each of the six methods. Moreover, five published articles related to case study method and two published articles related to each of the other five methods were found to further discuss their application in research. Case Study Definition It is an understatement that there is confusion among students, teachers and researchers about the
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published literature has increased spectacularly. This literature usually differs in its design work, methodology superiority, and the amount of population involved in studies, interventions, tests and differing conditions. Since even the most cited sources are open to refute or challenges, there is a need to create a summary that reduces uncertainty. Most review sources and articles take on a form of narrative, whereby the content professionals write regarding a specified field. Reviews have a lot
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examines the industry diversification of the largest Japanese manufacturers in 1973-98. Results show that 118 sample firms steadily increased diversification, a trend continued from earlier periods. Nevertheless, the relatedness of their constituent businesses gauged based on the Input-Output table remained high and stable throughout the study period. Econometric analysis reveals that firms pursuing the “constrained diversification” exploiting inter-business links centered on the core industry segment
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Sustainable Export Marketing Strategy Fit and Performance Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou, and Constantinos N. Leonidou ABSTRACT Despite the growing global importance o f sustainability issues, scant research has examined marketing strategy sustain ability issues in international settings. Although significant prior work has examined drivers and performance conse quences o f adaptation/standardization o f marketing strategies in international markets, researchers have
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The UK Irene Yousept, Feng Li University of Newcastle upon Tyne Business School, United Kingdom Irene.Yousept@ncl.ac.uk, Feng.Li@nc,.ac.uk Abstract The Internet has facilitated the emergence of new strategies and business models in several industries. In the UK, significant changes are happening in supermarket retailing with the introduction of online shopping, especially in terms of channel development and coordination, business scope redefinition, the development of fulfilment centre model
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Management 43 (2014) 67–76 Contents lists available at ScienceDirect Industrial Marketing Management The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry Nor Aida Abdul Rahman a,⁎, T.C. Melewar b,1, Amir M. Sharif c a b c Universiti Kuala Lumpur, Malaysian Institute of Aviation Technology (UniKL MIAT), Lot 2891, Jalan Jenderam Hulu, 43800 Dengkil, Selangor, Malaysia The Business School, Middlesex
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International Journal of Production Research Vol. 48, No. 20, 15 October 2010, 5943–5961 The impact of market focus on operations practices Tritos Laosirihongthonga, Keah Choon Tanb* and Vijay R. Kannanc Department of Industrial Engineering, Thammasat University, Klong Luang, Pathumtanee 12121, Thailand; bDepartment of Management, University of Nevada, Las Vegas, Las Vegas, NV 89154-6009, USA; cJon M. Huntsman School of Business, Utah State University, Logan, UT 84322-3555, USA (Received 17
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Table of Contents Table of Contents 1 1 Research Methodology 2 2 Restaurant Industry Analysis 2 Market Segmentation 4 3 Need Gap Analysis 5 3.1 Changing Lifestyles and Preferences 5 3.2 Increasing number of working female population 6 3.3 Growing tourism industry 8 3.4 Health conscious consumer segment 8 3.5 Increasing Nuclear Families 8 4 Innovativeness 9 4.1 Uniqueness 9 5 Advantages over Competitors 9 6 Implementation Strategy 10 6.1 Marketing Strategy 10 6.1
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country’s most significant industry is the retail industry (Jain et al, 2009). It is currently the 5th largest retail industry in the world and the industry contributes around 12% to the country’s Gross Domestic Product, it is also expected to grow at a very healthy rate and contribute around 22% by the end of 2011 (Srivastava, 2008). However the dominant sector in the retail industry is the unorganised sector, with the organised sector consisting of only 4% in the total industry. As India as a nation
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