| Rhetorical Analysis Essay: M.A.C. Cosmetics VIVA GLAM Line | | | | | | Rhetorical Analysis on the M.A.C VIVA GLAM ad The cosmetic industry is a very innovative and competitive industry where product innovation and brand image is the key to success. M.A.C does a great job differentiating itself from the competition by refusing to subject to the stereotypical corporate image of beauty for its brand. This specific advertisement contains all three rhetorical appeals;
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Hip-hop began as a form of African-American street culture in New York City during the 1970s (Watkins, 2001), but the art has expanded to become a multi-billion dollar industry (Atkinson & Halliday, 2003), mostly due to the success of rap music, the most widely publicized and marketed aspect. Media such as television and magazines are responsible for hip-hop’s global recognition today, allowing everyone from the United States to Germany and Korea to embrace the culture (Bennett, 1999). Hip-hop culture
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