CASE: M-313A DATE: 02/07/08 RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989, Irfan Mustafa, General Manager, Personal Products and Market Research, Lever Brothers Pakistan Limited, was wondering what action to take regarding the marketing of the laundry detergent bar RIN, which had been introduced to the Pakistani market in April 1984. The product was specially formulated and promoted as a fabric washer. Mr. Mustafa felt the sales volumes for RIN had reached reasonably satisfactory
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scale of operations and supply of keyraw materials, The synthetic detergent market can be classified into premium (Surf, Ariel), mid-price (Rin, Wheel) and popular segments (Nirma), which account for 15%, 40% and 45% of the total market, respectively. The product category is fairly mature and is dominated by two players, HUL and Nirma. Nirma created a revolution in the market by pioneering the concept of low-cost detergents. Putting the right product in the right place, at the right price,
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Comparison of Advertising Strategies of Safeguard vs. Lifebuoy Soap Tahir Ajaib Babar MC070201657 15th May, 2013 Department of Management Sciences, Virtual University of Pakistan TABLE OF CONTENTS Chapter 1 Introduction Introduction …………….…………………………………...………………………. 3 Background …………………………………………..………………………….……4 Objectives ………………………………………………………..……………….…. 4 Significance…………………………………………………….………………….… 4 Chapter 2 Project Proceedings………………………………………………..……………….....5 Chapter
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age group of women because group with this characteristics are mostly the decision makers of detergent powder or clothing washing materials for the home. Specifically in our sub-continent, most of the women over 25 of age are housewives. They are the responsible person for the cleanliness in home. Economic * Price of a 500gm pack of surf excel is Tk. 99 in Bangladesh. Which is a whole month of detergent supply for an idol family. But there are lot of other brands in the market with different price
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Procter & Gamble and Unilever fined for laundry detergent price fixing Unilever and Procter & Gamble (P&G), the consumer goods giants, have been handed a €315.2m (£280m) fine for their involvement in a pan-European price-fixing ring. By Jonathan Sibun The Telegraph, 13 Apr 2011 The European Commission (EC) found that the two companies, together with Germany's Henkel, had colluded to fix the price of washing powder in eight continental European countries between January 2002 and March 2005
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know, now-a-days liquid dish wash has replaced the dish wash bars in Pakistan. Since the advent of liquid soap in Pakistan, the detergent producer has not found it easy pinching with the competition. This is because of the simple fact that liquid soap is fast gaining grounds for laundry and dish washing. Liquid dish wash has several advantages over soaps and detergents hence its preference for laundry and dish washing. Now several skill acquisition centers have integrated liquid soap making into
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THE EFFECTIVENESS OF JUTE (Corchoruscapsularis Linn.) EXTRACT AS AN ADDITIVE IN MAKING DISHWASHING SOAP A THESIS Submitted to the Faculty Ilocos Norte National High School Engineering and Science Education Program (ESEP) In Partial Fulfillment of the Requirements in Research I ABIGAIL RIO C. ACOBA IX – SSC RUTHERFORD CHAPTER 1 THE PROBLEM: RATIONALE & BACKGROUND Background of the Study Soap is now considered as a regular need for almost all of the living human population
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and our overall objective of this lab was to determine the different nutritional aspects in animal feed. In our case, my group and I analyzed horse feed. We were to determine the amount and percentages of ether extract, protein analysis, NDF, acid detergent fiber, ADF, and ADL in an amount of feed. Materials & Methods Ether Extraction Materials Thimbles Thimble stand and handler Grinded sample Condenser Purpose To purify samples of organic compounds that are solids at room temperature
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Roll No: Room No: 6th Semester, 3rd Year Department of Management Bachelor of Commerce (Morning) Elucidate the pricing & promotional strategies adopted by companies to position their detergent products in rural markets. Indian Rural Market: Brief Overview Rural markets have emerged as an important growth engine in the Indian consumption story. With about 70 per cent of the Indian population residing in the
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products with fairly little differentiation. Gain has great passion for the brand. Procter and Gamble works hard to appreciate the Gain consumers and to deliver the great scent experience they find in Gain. In this report, I will identify the laundry detergent industry. There are two major leading companies outside Proctor and Gamble; are Uniler manufactures of Surf and Church & Dwight manufactures of Arm & Hammer Introduction Procter and Gamble will strive to provide recognized products
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