(red and blue) and logo as used for OMO detergent. This we believe would encourage emotional response and better customer recall (Kotler, 1997, p. 38). The advantages of our product are: ·Core product: The soap removes the toughest of stains and makes the clothes stain-free and shining. ·Actual product: According to the evaluations by the NE consumers towards detergents, they attach great importance to the quantity of foam produced in the detergent, by which they judge the ability to
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2015 MRS. VILLABROSA ASSIGNMENT: CLEANING AGENT TYPES OF CLEANING DETERGENTS This standard includes general information on the different types of cleaning detergents, their typical uses, and their advantages and limitations. Sample products are listed when known. SOAP Uses: 1. A surfactant (Surface Active Agent). 2. Soaps are produced from naturally occurring fats and oils. Soapless or synthetic detergents are manufactured from organic chemicals usually derived from petroleum
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RIN Detergent: To Position or Reposition A key to the success for a product in the consumer goods industry is to position the product in a way that that the customer can clearly identify the useful benefits and traits. In 1984, Lever Brothers International introduced a line of consumer products in Pakistan. The product line consisted of a variety of product lines including laundry detergents in powder and solid bar forms. One of these products was a laundry detergent bar by the name of RIN.
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groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal care items as shampoos, toothpaste, shaving products, etc and finally 3. Food and Beverages as snacks, processed foods, tea, coffee, edible oils, soft drinks etc. Global leaders in the FMCG segment are
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SECTION I. THE BUSINESS Company Description Proctor and Gamble is a multi-million dollar company that has manufactured multiple products, from food to hair products, or laundry detergent and pet food. Proctor and Gambles headquarters is located in Cincinnati, OH. With such a broad range of products to choose from Proctor and Gamble has proven that there products are worth purchasing. Proctor and Gamble was founded in 1837 by William Proctor who was a candle maker and James Gamble
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“What’s that?” you wonder as you look out your window. A small group of people is gathered on the sidewalk at the end of the wisteria gardens in front of the main headquarters of Procter & Gamble. If you squint, you can see they’re holding signs, but the only text you can make out is the word “PETA” in big letters across the bottom. “Just great,” you think to yourself. People for the Ethical Treatment of Animals, the animal-rights group more commonly know by the acronym PETA, raises more than
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EMULSION SURFACTANT FOR DETERGENTS ____________________ A Research Project Presented to the Faculty of the Science Technology and Engineering Batasan Hills National High School IBP Road, Batasan Hills, Quezon City ____________________ In Partial Fulfilment of the Requirements for the Research III ____________________ by Borromeo, Kristine Joy R. March 2016 CHAPTER I THE PROBLEM AND ITS BACKGROUND Background of the Study Almost every human uses detergents everyday, the problem
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1 American Conference of Governmental Industrial Hygienists (ACGIH) Threshold Limit Value (TLV) TWA = Time-Weighted Average Volatile Organic Compounds = (VOCs) North American Free Trade Agreement (NAFTA) International Register of Potentially Toxic Chemicals (IRPTC). WHMIS: Workplace Hazardous Materials Information System MSDS stands for: Material Safety Data Sheet IRPTC stands for: International Register of Potentially Toxic Chemicals HAART = Highly active antiretroviral therapy =
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INDIAN DETERGENT INDUSTRY: NEED FOR NEW VARIANT TO TAP POTENTIAL GAPS DR. RITESH K. PATEL Assistant Professor, PG Research Center for Governance Systems, Gujarat Technological University, Ahmedabad, Email: visit_ritesh@yahoo.com, Mo.: +91-9687100199. ABSTRACT The market of synthetic detergents was valued at about Rs 112 billion as of 2012-13 with a compounded annual growth rate (CAGR) of 3%. Out of this, the machine wash or automatic sales has been dominated by powder detergents, with
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Profile For many centuries, soap was primarily used for laundering. However,laundry detergents have essentially replaced soap because they perform overa broad range of water hardness levels.Laundry Detergent and washing powders have become an important part of every consumer’s life. The market offers a variety of washing powders, eachbrand claiming to wash the cleanest at unbeatable prices to consumers. Laundry detergents, however, exert a hidden but taxing cost on theenvironment and consumer health due
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