RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989, Irfan Mustafa, General Manager, Personal Products and Market Research, Lever Brothers Pakistan Limited, was wondering what action to take regarding the marketing of the laundry detergent bar RIN, which had been introduced to the Pakistani market in April 1984. The product was specially formulated and promoted as a fabric washer. Mr. Mustafa felt the sales volumes for RIN had reached reasonably satisfactory levels in 1988. However, a
Words: 2315 - Pages: 10
Detergent Study by manjiri1991 | studymode.com The soap nut tree, Sapindus mukorossi, is one of the most important plants in the tropical and subtropical areas in Asia. Native to South India, it grows wild in warm temperate to tropical regions. Belonging to the family Sapindaceae, the genus Sapindus includes between 5 to 12 species. The soap nut tree, also known as Soapberry, has been used traditionally in India to wash clothes and hair. The Indian names for soap nut are Ritha, Doadni, Doda or
Words: 4394 - Pages: 18
Detergent wars: Nirma, Wheel & Ghari HLL entered India in 1957 and was the undisputed leader in detergent space. Surf was the most selling detergent in India. However in 1980's Surf suffered huge losses at the hands of a new and small firm, Nirma Chemicals. Nirma was launched in 1969 and its primary focus was to create a good, branded product at affordable prices. The product was priced far lower than the market leader - Surf. Nirma caught the attention of the middle-class and lower middle
Words: 2396 - Pages: 10
BEHAVIOR INFLUENCE ON DETERGENT POWDER IN RURAL MARKET BY DIFFERENT AGE GROUP Dr. B.Chandra Mohan Patnaik Associate professor , School of management , KIIT university, Bhuvneshwar, Odisha Deepak Kumar Singh Ph.D Research Scholar, School of management, KIIT University Bhuvneshwar, Odisha Mr. Prakash Kumar Pradhan Ph.D Research Scholar , School of management, KIIT University Bhuvneshwar, Odisha. ABSTRACT India is the most populous country in the world. India is the country of villages. Nearly 75 percent
Words: 2643 - Pages: 11
ginagawa at iniaaplay sa bahay lamang subalit ito ay mahalaga at may malaking epekto sa pagiging produktibo mo at ng iyong mga kasamahan sa trabaho o pangangalakal. Nakatutulong din ito sa paglago at sa kinikita ng iyong kumpanya o negosyo. Napananatili rin nito ang kaayusan at kagandahan ng ating kapaligiran upang makaakit ng mga kostumer at kliyente. Tandaan na ang kagandahan at kaayusan ng isang opisina o tindahan ang unang-unang makikita ng isang kostumer o kliyente bago pa man niya masubukan ang inyong
Words: 789 - Pages: 4
Impurities are substances inside a confined amount of liquid, gas, or solid, which differ from the chemical composition of the material or compound.Impurities are either naturally occurring or added during synthesis of a chemical or commercial product. During production, impurities may be purposely, accidentally, inevitably, or incidentally added into the substance An interfering agent is a thing added to a sugar syrup to prevent crystallization. Coat is naturally the skin of humans and animals
Words: 879 - Pages: 4
A BRIEF STUDY ON MARKET SRUCTURE AND DEMAND ANALYSIS OF HINDUSTAN UNILEVER TABLE OF CONTENT Sl.no | Content | Page no. | 1.2.3.4.5.6. | Executive summaryIntroductionObjectives and MethodologyFindingsProduct LineSWOT AnalysisCompetitors AnalysisPerformance AnalysisFuture OpportunitiesFuture Projects of HULConclusionBibliography | 34-56789-1213-1515-18192021 | EXECUTIVE SUMMARY Hindustan Unilever
Words: 2418 - Pages: 10
washing from a tedious experience to a delightful one | Combined with the strength of lemon and the fragrance of a thousand flowers | Rin (Bar+Powder+Bleach) | Removes the yellow faded colour from white clothes | White clothes set a good impression on people, and give one the confidence | Provides much more whiter clothes than competitors | Sunlight Detergent | Provides cleaning and stain removal without harming the colour of clothes | Keeping colors intact in clothes and wearing them makes her
Words: 1714 - Pages: 7
Products Brand & Product Mix With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe
Words: 1206 - Pages: 5
UNDERSTANDING RURAL DISTRIBUTION A study about the sales and distribution network in rural India SALES AND DISTRIBUTION 4th October, 2009 Group BH Aseem Rastogi – 32235 Stuti Sinha – 32296 Aditi Uppal – 32301 Pratik Kamble – 32303 Sakshi Arora – 32304 Saurabh Ghosh - 32305 Understanding Rural Distribution 2009 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 4 5 8 INTRODUCTION INTERVIEWS CONDUCTED VISIT TO KIRANA STORES PRODUCT AVAILABILITY AT KIRANA STORES 9 13 14 ROLE
Words: 2850 - Pages: 12
