MIDTERM – THE HOME DEPOT’S ORGANIZATIONAL COMMUNICATION Organization Communications Mgmt 305 Potomac College Abstract This paper will analyze the culture of The Home Depot and its communication practices. This will be accomplished by examining the dimensions of the organization’s structure. The Home Depot’s sociability, power distribution and job autonomy, degree of structure, achievement rewards, opportunities for growth, tolerance for risk and change, conflict tolerance, and emotional
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caused a decrease in their quality levels and caused a bad reputation among consumers and their brand image. (Marketing Teacher). 3. Human Resources- Home Depot’s hiring strategy is to hire the best and taking pride in offering training courses, leadership programs, mentoring programs, promotion opportunities, and tuition
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According to Czander (2012), Nardelli in the brief period he was with Home Depot, he managed to destroy the customer-oriented culture that Home Depot’s founders Bernie Marcus and Arthur Blank built over 20 years by bringing in the GE-style of management which was about enhancing, extending and expanding what he referred to as three E’s. The way he took over decision making deprived the store managers the opportunity to take decisions that will be beneficial to each store. If I was in Nardelli’s
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HB Case Study Collision Course : Bob Nardelli and the Home Depot Shareholders 2013. 11. 14 Introduction of our members 이정희 • Company: • Dept.: • Company: KTskylife • Dept.: Strategy planning & Coordination Team 박지만 김진우 • Company: • Dept.: • Company: BC Card • Dept.: Card Information Processing Team • Company: Hanmi Pharmaceutical • Dept.: Global Business Development • Company: DK Corporation • Dept.: Overseas Sales Team 이영규 신경식 Shin, Kyung Sik 김지연 Kim, Ji Yeon 1
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THE HOME DEPOT OVERVIEW Bernie Marcus, Ken Langone and Pat Ferrah created the Home Depot in 1978. Their main vision was “One – Stop shopping for do it your self”. The Home Depot opens its door with two large stores located in Atlanta Georgia in 1979. With operations focus on customer services, The Home Depot provide their clients with highly trained personnel, leading those customers with quality services through different kinds of constructions projects. Their philosophy of customer services
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SWOT Analysis Home Depot Strengths • Brand Awareness - Home Depot is the world’s largest company in the home improvement retail industry with revenues exceeding $70 billion. Specifically, while Home Depot is the fourth largest retailer in the United States, it is the largest in both Canada and Mexico. In addition, it ranks 127th in Forbes Global list of the 2000 largest companies. Such dominance boosts brand awareness for such private brands as Pegasus Faucets, Husky Hand Tools, and Vigoro Lawn
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Jean C. Rivera-Nazario CONT-6501 DR. Gonzalez Cerrud 10-mar-2015 THE HOME DEPOT, INC. 1. Evaluate The Home Depot's growth strategy. The Home Depot innovated in the home center industry by bringing a new retailing concept. One of the most important decision was to cut out completely the warehouse costs by designing retailing stores in a warehouse format in which all the inventory was already at store. This format helped The Home Depot to keep Overhead costs low and as a consequence, past
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brands and services, and offering clinics to patrons assisted in Home Depot dominating the do-it-yourself home improvement market. Throughout the lifecycle of Home Depot there have been numerous changes; markets, consumers, direction, and leadership to name a few. Home Depot made adjustments along the way and endured the constant waves of change and in the process developed the orange blooded culture enjoyed by employee and customer. Things change and the Home Depot understand this simple value
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Background The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank in Atlanta, Georgia after they were fired from their executive post at the Handy Dan Home Improvement Centers in California. The founders began the home improvement company around their vision of “one-stop shopping for the do it yourselfer” opening their first two stores in 1979 in Atlanta, Georgia in a cavernous warehouses that dwarfed the competition stocking 25,000 stock keeping units (SKUs), much more than the average
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JetBlue Airways: Starting from Scratch In 1999, a group of experienced individuals in the airline industry came together to start a brand new company, JetBlue Airways. JetBlue decided that its strategy was going to be very similar to Southwest Airlines (low cost airline), but focus more on technology by providing the customer with a better experience and ensure more productivity from the aircraft. The company decided that its home base was going to be JFK, with a potential of 2.5 million passengers
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