Perspective Telecommunication Industry in Bangladesh Perspective Telecommunication Industry in Bangladesh Managing Churn in a Hypercompetitive Market Managing Churn in a Hypercompetitive Market Submitted to Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Submitted by Belal Hasan ID no. 1336 Session: 2009-10 Department of Marketing Jahangirnagar University Date: 12 September, 2013 August 16, 2013 To Farhana Sehreen Lecturer Department
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quality, customer service, and coverage also in the rural areas at the most favorable prices, to as many customer possible in Bangladesh. GrameenPhone is also the leading Cellular Net Provider in Bangladesh. GrameenPhone main competitors are Banglalink, Robi, Airtell, Citycell & Teletalk. One of the strongest sides of GrameenPhone is its customer‟s service and relationship. With big power comes big responsibility. Just like all other large corporation, Grameenphone also have some weakness and have to face
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Table of Contents Introduction ..................................................................................................................................... 2 Objectives ....................................................................................................................................... 2 Scope of the Study .......................................................................................................................... 2 Methodology ........................
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Major players Bangladesh has 6 mobile phone operators: 1. Grameenphone – a joint venture enterprise between Telenor and Grameen Telecom Corporation (Wikipedia, a) 2. Banglalink – a wholly owned subsidiary of Orascom Telecom (Wikipedia, b) 3. Robi – a joint venture between Axiata Group Berhad, Malaysia (70%) and NTT DoCoMo Inc, Japan (30%) (Wikipedia, c) 4. Citycell – currently owned by Singtel with 45% stake and the rest 55% owned by Pacific Group and Far East Telecom (Wikipedia, d) 5. Teletalk
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Part 1: Introduction 1.1: Background of the study Mobile phone has become an indispensable part of Bangladesh's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. Being a BBA student, having knowledge of HRM practice in the organization is a good thing
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Chapter 1: Introduction Background of The Study MBA curriculum is highly focused on mixture of theoretical and practical studies. As part of the MBA course it is essential that the student submits a comprehensive study during the Internship period and prepare and present a study report. As part of that the study topic was decided in consultation of the supervisor as “Performance Analysis of Grameenphone for The Year 2009”. Under the scope of the topic a comprehensive study was done on Grameenphone
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GP’s Management G P’s management and distribution system is quite similar to the other players in the industry. The following list is the management section of GP, but the functions of the managers are not explained in detail. Since this report focuses on the Sales and Distribution of GP, the functions of those managers are explained later in the report. Figure: Organogram of GP Overview of the Telecom Market Telecommunication is both an industry and an infrastructure, which helps other infrastructures
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hard as a stone. One day his graduation came I was so happy. I expected Robbie to invite me but he never said a word. I didn’t mind it. I still attend his graduation ceremony and when his name was called with a degree of medicine a suma cum laude Robi Santillan, I shouted with glee! When i stood up I was shocked when another girl stood up, and gave that medal to him. I’m supposed to give that medal and pin that ribbon, because I’m his wife, I’m his wife right? I AM HIS WIFE! With that unpleasant
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Table of Contents Introduction 1 The reasons behind choosing Bangladesh 2 While entering problems faced by Banglalink 4 Industry analysis 5 Operational obstacles faced by the company 8 Entry Strategy 8 Internationalization strategy pursued by the company 10 Possible Strategy Overview 10 Current Environment 11 Conclusion 12 Reference 12 Introduction Today, telecommunication is one of the major parts of life. Nowadays
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operators have been playing an important role in this regard. The telecommunications market in Bangladesh, particularly the mobile phone sector, is consisted of six mobile phone operators. These are Grameen Phone Ltd. (GP), Axiata (Bangladesh) Limited (Robi), Orascom Telecom Bangladesh Limited (Banglalink), PBTL (Citycell), Teletalk Bangladesh Ltd. (Teletalk), and Warid Telecom International L.L.C (Warid). Among the mobile phone operators, Norwegian Grameen phone, which started its journey in 1997 in
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