` School of Business, Society and Engineering Bachelor thesis in in Business Administration FOA214 (15 credits) Factors that influence consumer purchasing decisions of Private Label Food Products A case study of ICA Basic Thu Ha, Nguyen 900524 Ayda Gizaw 1/13/2014 830902 ` Abstract Course: Bachelor Thesis in Business Administration Institution: School of Business, Society and Engineering Authors: Thu Ha, Nguyen & Ayda Gizaw Examiner: Eva Maaninen-Olsson
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The Marketing Dilemma Students Name Institutional Affiliations The Marketing Dilemma Trademark conflicts happen when a pending application happens to conflict with an earlier mark. In this case RAFFELINNA is a beauty and health company established in 2012 and after two years, the marketing manager Fadzilah decides it is the time to brand the company. MyIPO informs her that the same trademark had been registered before. After investigation, their business partner, Dato' Anuar is found to be
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company needs to make sure those little things are beneficial and not detrimental to their brand, otherwise, it can really hurt them. Genomma’s choice of flashy and exaggerated advertising, in both commercials and packaging, has made for some memorable branding, however, it may be costing them in brand equity. Sofia Robles, an analyst with Intercam, asserts that “the market has lost all confidence in the company” (as cited in Guthrie, 2015, p. 1). Investors are worried about the strength of the brand
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[pic] introduction Since its inception, SoBe has branded products that are considered an alternative to conventional market offerings. Originally a beverage company that introduced a line of performance enhanced teas which included special additives such as ginseng and panax, the brand’s edgy persona has been extended to fruity energy drinks, sports drinks, chewing gum, soda, and, most recently, chocolate. Extending the SoBe brand image to performance enhanced chocolate has proven challenging
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LITERATURE REVIEW Knowledge of any research field needs sufficient understanding with the literature related to the area selected for study. The concept and measurement as to why customers patronize certain brands or stores has gained considerable attention from academicians, practitioners, and researchers in recent years. A brief review of literature would be a great help to the researchers in gaining an insight into the selected problem. It would help in gaining good background knowledge of the
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Case study -2 Submitted by: Brinda Shah Khushali Salehkar Kethrina Piga. Five competitive forces Bargaining power of the suppliers * Bargaining power of the suppliers is low * As lulu lemon has 47 manufacturers for its fabric * High competitions among the suppliers which reduce the cost of product to maintain the position * They can easily switch from one supplier to another for their fabric Bargaining
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in this strategy, gives us a chance to announce new products and promotions. Brand Management The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Branding Strategies I would like to implement a six brand strategies concept from an article on the Forbes website. I feel the strategy list will give us the tools to create and maintain the brand of WBC. The
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1. Identify and explain the key demand characteristics of Tata Tea’s target customers – what influences these customers to purchase their product? Tata Tea’s target market: * Indian middle class and upper middle class that accounts for nearly 300 million people. * Targets the youth by embracing them with social awakening messages * Targets women in a view to empower them socially * Calls out to housewives since they are influencers and deciders in the buying process Factors influencing
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UnME Jeans: Branding in Web 2.0 - Midterm Exam ID: 20092039 Name: Bae, Yong-gook O K. KR Date: Oct. 25, 2009 In general, Foley is in a problem which media plan she goes in a new environment called Web 2.0. Online media development results in new trends in customers' media habit and the new values. The case describes basic information about UnME Jeans, new trends and values in media and advertisement industry, then shows three possible media plan. 1. Which, if any, of the three
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Coach An Investment Thought March 9, 2016 American’s have many luxury brands that interest us and Coach is one of them. A luxury brand is defined as a product that we do not need but a good that as our incomes increase we view them as desirable. They tend to be better quality goods than the rest and Coach has a strategic edge over their competition by making their products with the quality we expect but also at a more accessible price. An accessible price is something that we can easily get
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