Luxury Brand Strategy of Louis Vuitton Shin'ya NAGASAWA* * Graduate School of Commerce, Waseda University Tokyo, Japan, nagasawa@waseda.jp Abstract: By systematically breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles
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Design 1 Assignment 2 The history and promotional strategy recommendations for Burberry | Name: Shih Fen Tsao Student ID: 26317419 Module Title: Design 1 Module Code: ARTD 6075 Introduction Currently, promotion became a significant part of marketing as a result of its raising the consumer awareness of a brand and products, creating brand royalty and increasing sales. In this paper the author will focus on the case of Burberry. Burberry is one of the most important British luxury fashion
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05/9/2015 CNS Video Case 1. How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this success relate to brand equity? I think CNS has made a wonderful job in placing their product (Breathe Right) around the world in all the different markets they have enter. They implemented a very successful strategy when entering other countries: finding great distributors partners. This really has helped them become known globally and positively
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2.What are Branding Challenges and Opportunities? Savvy customers informed consumers expectations are 13% higher than supposed by manufacturer. It means they are very knowledgeable about the differences in price and quality between the various brands (considered). Brand proliferation increased number of other brands and brand extensions . Brand proliferation is when a firm puts out new brand names under the same product lines. For example, Huggies is a firm owned by Kimberley-Clark. Huggies is
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VITAMIN WATER VITAMIN WATER VITAMIN WATER VITAMIN WATER Executive Summary Executive Summary Group Members: Faizan Makhdoom Sarah Waheed Rutba Gabool Mehak Masood Group Members: Faizan Makhdoom Sarah Waheed Rutba Gabool Mehak Masood VITAMIN WATER Executive Summary This term report is a compilation of our research based on a lengthy interview taken from the Brand and Category Managers of Vitamin Water by Searle. In this report we explored factors that have led the brand
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Consumer behaviour and loyalty to a particular brand are of great importance to anyone working within the field of marketing and advertising. Whether we are talking about an object to be sold or a service to be provided the presentation and quality are the first thing that the consumer will take into account and that will determine by enlarge the success or failure of a brand or a particular product from a set corresponding to one brand. The examples I have chosen are products that provide the same
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Foster’s Lager in Australia Introduction Foster’s Lager is an Australian lager brand that is owned by a South African brewing company, SABMiller. The beer is brewed in countries such as the UK under license. Its annual sale of 5 million hectoliters worldwide puts it as the second most selling beer after Carling. Despite these relatively high sales, Foster’s Lager is only popular outside of Australia. In Australia, the brand continues to perform poorly as compared to other brands such as Carlton
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merchandising to marketing. This evolution has forced retailers to establish their store names as brands and the focus is more on building brand awareness and set up a differentiated brand image. Retail branding is nothing but a strategy to use the ‘brand concept’ and pass it on to a retail company.Retail branding is also important because in any retail store the entire organization is
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How has patanjali created its brand image -By Harsh Pratap Singh (Roll No.108) There are businessmen, there are entrepreneurs and then there are people who leave you thinking, “What just happened!”. It is an FMCG empire that was not in the competition analysis power points of the big players even a couple of years back. Today, Baba Ramdev’s Patanjali is sweeping away everything in its path. From local stores to Amazon, Patanjali products are everywhere. The product quality is best in breed
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BRANDING STRATEGIES SEMINAR PAPER PRESENTED TO SPP SPTM, NMIMS In Partial Fulfillment of the Requirement for the Degree BPharm + MBA (PharmaTech) Presented by POOJA KAPADIA A017 YEAR: 2011-2016 TABLE OF CONTENT SR. NO. | PARTICULARS | Pg NO. | 1. | ACKNOWLEGMENT | 2 | 2. | ABSTRACT | 3 | 3. | INTRODUCTION TO BRANDING STRATEGY | 4 | 4. | PRODUCT BRAND STRATEGY | 6 | 5. | MARKERS MARK BRAND STRATEGY | 9 | 6. | ENDORSING BRAND STRATEGY | 9 | 7. | UMBRELLA
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