level marketing(Balmer, J.M.T and Edmond Gray 2003), that is “corporate branding”, and tried to look into concepts like what is corporate branding ?, relation between corporate identity and corporate branding , utility to each other, the misconceptions, how significance of identity to corporate branding lead the restructuring of AC2ID test to AC3ID test, how corporate Quindrivium helps in understanding of corporate branding as an outward bound identification of a corporation, and distinction between
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Executive summary Prestigious and Luxury brands such as Gucci, Louis Vuitton and Vertu represent the uppermost level and form of craftsmanship. They demand and hindercustomer loyalty that is not affected by trends. These brands set seasonal trends and are capable of generating consumers, wherever they are established. In luxury marketing, there is a delicate relationship between 4 factors that most strongly influence the purchase of the luxury consumer. They are the exclusiveness of the brand
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TABLE OF CONTENTS EXECUTIVE SUMMARY IPhone is Apple’s well celebrated smart phone which has taken the mobile phone industry by storm. The iPhone idea came about when Apple CEO Steve Jobs told Apple engineers to explore the concept of touch-screens. There are many reasons a consumer would favour iPhone over other smart phones, whether the reason lies in its sleek, metallic design or the entertainment kicks the consumer obtains out of using it, it is crucial that Apple looks in greater depth
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Lux : Celebrating Beauty Brand : Lux Company: HLL Agency : JWT Brand Count :190 Lux is a super brand that celebrated beauty across the world since 1925. The soap which was endorsed by the beautiful film stars came to India in 1929. Lux has been the largest selling personal wash brand in the country. Lux has effectively managed its PLC through careful brand building and changing the product in line with the changing consumer. The brand is being positioned as the favorite soap of Film stars
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Building A Strong Brand: Brands and Branding Basics by Dave Dolak Background and introduction The word "brand", when used as a noun, can refer to a company name, a product name, or a unique identifier such as a logo or trademark. In a time before fences were used in ranching to keep one's cattle separate from other people's cattle, ranch owners branded, or marked, their cattle so they could later identify their herd as their own. The concept of branding also developed through the practices
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DIPLOMA IN BUSINESS ADMINISTRATION | INTRODUCTION TO BASIC BUSINESS STATISTICS | | Table of Content No | Description | Pages | 1 | Introduction / Objective | 3 | 2 | Methodology | 4 | 3 | Analysis of finding | 5 | 4 | Conclusion | 13 | 5 | Recommendation | 14 | | Introduction ZC International Pte Ltd manufacture soaps, detergent and household products. Industry vision: “We benefit society by contributing to the sustainable improvement of the quality and comfort of
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MKTG 1199 MARKETING PRINCIPLES KOH SHAOXUAN JEREMY 3348551 CHUA ZHEN QIANG 3348427 ZALIKHA BTE ZANUDIN 3348751 LOKE JIE YING ANGELA 3348602 Table of Contents Introduction 2 Section A for question 1 4 Type chapter title (level 2) 5 Strength, Weakness, Opportunities, Threat (SWOT) Analysis 6 Section B for question 2 4 Product/Market Expansion Grid 5 Product/Market Expansion Grid Cont’
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NEW PRODUCTS AND BRAND EXTENSIONS To facilitate the discussion, it is useful to establish some terminology. When a firm introduces a new product, it has three main choices as to how to brand it: 1. It can develop a new brand, individually chosen for the new product. 2. It can apply, in some way, one of its existing brands. 3. It can use a combination of a new brand with an existing brand. A brand extension is when a firm uses an established brand name to introduce a new product. When a new
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produce them. This differentiation will encourage consumer loyalty and allow a price premium, thereby increasing profits. 3. Make a list of twenty of the best known brand names. Which of these are examples of corporate branding and which are multiple product branding? • Coca Cola – Corporate • Microsoft – Corporate • IBM – Corporate • Intel - Corporate • Nokia – Corporate • General Electric – Corporate • Avon - Corporate • Cadbury – Corporate
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Case 3-4: LVMH: Managing the Multi-Brand Conglomerate 1. LVMH’s diversification represents the group’s strong presence in the luxury goods market as a whole with products from the fashion and leather range, wines and spirits range, watches and jewelry range, perfumes and cosmetics range, and finally the selective retailing range. This strategy aims to claim market share in market segments that are interrelated with the specific customer segment as the common denominator. LVMH is a market leader
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