A study of the effects of brand image on consumer behaviour and brand equity Eddie Phun Foo Boon BA Hons (University Malaya) MBA (University Putra Malaysia) International Graduate School of Management Division of Business and Enterprise University of South Australia (UniSA) Submitted on this 10th November in the year 2004 for the partial requirements of the degree of Doctor of Business Administration UNIVERSITY OF SOUTH AUSTRALIA 31 A66 2.1JuJ LIBRARY. Doctor of Business Administration
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Kaplan University Graduate School of Business and Management GB520 Strategic Human Resources Wal-mart Stores: “Everyday Low Prices” in China Prepared by Keith Flores May 25, 2010 Professor Dr. Rebecca Herman Summary of the Case The Arkansas based company Wal-Mart had been attempting to gain a foothold in China since 1996 and has encountered a variety of problems in doing so. Initially, the company was hindered by Chinese business regulations which were saturated with layers of
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Pre-course Assignment | International Business INTRODUCTION TO THE CASE Zara is a retail chain company which operates in the fashion industry. It's owned by Indixt group in North West Spain. It holds the ownership of some world famous brands such as Massimo Dutti, Pull & Bear, Oysho, Uterqüe, Stradivarius and Bershka. The very first Zara shop was open in 1975 and their specialty is frequent innovation of new product lines. Also they decided not to outsource their production to low-cost countries
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AmorePacific: From Local to Global Beauty 1. Why has AmorePacific (AP) been doing so well in the home market? AmorePacific had already accomplished a leadership position in the Korean market in the mid-1960s. They implemented a door-to-door sales strategy on their own which carved out a dominant position in the sales channel. AmorePacific also led the Korean industry in initiating exports in 1959 and kept retaining export effort to global market. From the mid-1990s, AmorePacific endeavored at
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Recommendations: Luxury consumers have high expectations when they are shopping in luxury boutiques. Luxury brands have set the bar high and these standards have to be translated to their digital platforms especially as consumers evolve and become more digitally savvy. “Whether browsing via a mobile app, an in-store tablet or simply just on-line, customers expect to receive exactly the same premium experience that looks and feels like their favorite brands”- luxury brands must be consistent in their
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Yu Zhang Improving Customer-Based Brand Equity: On-line and Off-line Programs for B2C Company -- Case Company: VANCL Business Economics and Tourism 2012 2 ACKNOWLEDGEMENTS I would like to express sincere thanks to my supervisor Ms. Åsa Lillhannus, who encouraged me to write thesis on this topic and always welcomed my opinions. Furthermore, she used her professional knowledge to provide good suggestions for my study. I also want to give thanks to Cao Wen and He Mengdi who help me to
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1. Describe Hasbro interactives evolution. What is the strategy of Hasbro interactives ? How does it differ from the strategy of the traditional toys/games business of Hasbro? Evolusi Hasbro : * Produsen mainan Amerika di Rhode Island sejak 1923 * Memiliki Hasbro Interactive sebagai anak perusahaan (1995) * Supplier video games * Siklus hidup produk nya pendek – deadline waktu untuk pengembangan produk baru sangat ketat Strategi Hasbro Interactives : a. Product safety
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APC X TOPMAN Bellow I shall be explaining why it would be a great idea for Topman to collaborate with A.P.C. A.P.C is well known for its minimalistic designs. Its clothing features clean lines and simple patterns. A.P.C will very rarely use logos. Its clothing tends to incorporate characteristics of military garments. When A.P.C first started to make clothes they where dubbed as “the French GAP”. Their clothes sometimes look a bit unisex , uniform-like , with coats and knitwear that do for
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One of the most important things to understand about a brand is that its value is highly individualized. A customer might grow tired of a brand, or more enamored [sic], independent of how other customers are responding to it. (Rust R.T et all, 2004).In this essay, there will be an analysis of how the consumer affects a brand and how the brands try their best in order to get consumers to buy their products and how that defines the consumers themselves. However, firstly what is a brand? It appears
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Ansoff’s Matrix: Task 1 Ansoff’s matrix: Is divided into 4 sections and they are: market penetration, product development, market development and diversification. This helps a business determine their product and strategy in market growth [1]. Market development: is where a business is targeting a new market with their existing products. Market penetration: When businesses increase sales using their existing products or service in their existing market. Businesses may use promotions or
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