Intercontinental Hotel Group - Integrated Marketing Communications Individual Assignment no. 2 Syesha Kapoor LRB305188 Strategic Brand Management 2013-MBA II 2 Statement of authorship I certify that this assignment is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and
Words: 3575 - Pages: 15
Hotels - UK - October 2013 Market Supply and Share Key points ● As of mid-September 2013, there were an estimated 11,840 hotels and 575,000 rooms in the UK. ● In terms of number of hotels around 37% of the market is branded and 63% independent. ● The budget sector is estimated to account for around 14% of the market by number of hotels and 23% of the market by number of rooms. ● The leading groups in the market are the budget chains Premier Inn (owned by Whitbread) and Travelodge. Their
Words: 1273 - Pages: 6
Action Plan 10/28/2013 Action Plan GOAL: Since the Radisson Blu hotel and its restaurants have been closed for three years, people almost forgot about it. Radisson SAS was established in 1980 in Kuwait and it had made it way to the top until 2010 when the hotel was shut down for renovations. Being absent for three years with all the fast moving development, other resorts and hotels opened and people forgot about Radisson SAS. But now with the new 99% renovated Radisson Blu, a new
Words: 370 - Pages: 2
quality later than the manufacturing industry. Evan (2011) mentioned that the 80% workforce in the United States is contributed by the service industry. Body According to Das and De Groote (2008), 75% of the one hundred biggest hotels are controlled by the top ten hotel chains around the globe. In this modern age, people travel at ease due to easy accessibilities and communications have improved into a global state, all thanks to the technology. Dreher A. (2006) mentioned that economists strongly
Words: 1898 - Pages: 8
Human Resource Department Of Radisson Hotel Kathmandu Submitted By: Jackson Subedi PU Registration No.: 2010-2-22-0035 Submitted To: Ace Institute of Management Pokhara University Submitted for the partial fulfillment of degree of Master of Business Administration Kathmandu August, 2012 Internship Report MBAe, VII Term, AIM LETTER OF ACCREDITATION It is hereby certified that this report, entitled “Human Resource Department of Radisson Hotel” Human Hotel Prepared by Mr. Jackson Subedi Is an
Words: 6665 - Pages: 27
around the world when doing global business, and according to our research the economic size of hotel industry is 600 billion which is quite tremendous. So we choose a global hotel brand which mainly target at travelling merchants to give you a more legible picture about how to succeed in competition. The hotel brand our group choose is crown plaza, an upscale hotel brand belongs to InterContinental Hotels group. Positioning in the international luxury brand in the high-end market, Crown Plaza offers
Words: 1079 - Pages: 5
InterContinental Hotels Group has a very long and exciting history and probably the most colorful one among the business world and hospitality industry. The history can date back in 1777 with Bass Brewery, a UK based company who pioneers in brewery in Burton-on-Trent. Over the years it acquired some well-known regional breweries which marked as the spark of the business. After the Second World War, jet-engine technology was just around the corner and, therefore, civilian air travel would soon
Words: 2027 - Pages: 9
made its move into the hotel industry in 1988, buying Holiday Inn International. By 2003 the business had changed from domestic brewer to international hospitality retailer: InterContinental Hotels Group PLC. 1946 InterContinental® Hotels & Resorts In April 1946 Juan Trippe, the founder of Pan American Airways, had a vision to bring high-quality hotel accommodation to the end of every Pan Am flight route. This led to the first InterContinental being opened in 1949, the Hotel Grande in Belém, Brazil
Words: 117037 - Pages: 469
the substance of data. 3 * 3.3 Photographs make corporate reports more attracting. 4 4. Evaluation of Intercontinental Hotels Group’s annual report 4 4.1 Brief Introduction of Intercontinental Hotels Group
Words: 1636 - Pages: 7
one of the World reputed hotels group - InterContinental Hotels Group is to become one of the greatest companies in the World. Their business model has a clear focus on franchising and managing hotels, rather than owning them outright, enabling them to grow at an accelerated pace with limited capital investment. Furthermore, IHG benefits from the reduced volatility of fee-based income streams, as compared with the ownership of assets. Thus, InterContinental Hotels Group are closely related with
Words: 1128 - Pages: 5
