SUMMARY Rosewood Hotels & Resorts (Rosewood) was a group of private iconic luxury hotels without any corporate branding in 2004. To boost the company’s growth, the then CEO and Vice President decided to bring about corporate branding of Rosewood hotels but also wanted to maintain its distinctiveness of each individually branded hotel. CURRENT SCENARIO As of 2003, Rosewood had 12 hotels worldwide with a total capacity of 1513 rooms. The nightly rates ranged from $120 for one of the Saudi
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Date: September 27, 2015 Re: Rosewood Hotels and Resorts CEO John Scott’s recommendation to Rosewood Hotels & Resorts (Rosewood) board of directors is to adopt the corporate branding strategy to boost company growth through increased cross-selling rates across its line of luxury hotels around the world. The Customer Lifetime Value (CLTV) for the next 6 years as referenced in the “Rosewood Hotels & Resorts: Customer Lifetime Value (CLTV) Analysis”, Rosewood is projected to see an increase
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Rosewood Hotels: Branding to Increase Customer Profitability and Lifetime Value Rosewood Hotels and Resorts have developed a reputation with a portfolio of luxury hotels. The company’s portfolio of properties adheres to Rosewood’s "Sense of Place" philosophy. This allows each hotel to produce a unique, one-of-a-kind property based on each individual property’s location. Rosewood prides itself on avoiding the corporate brand model or “canned and cookie cutter” approach within all its properties
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MBA 812 Marketing Management Case Analysis Rosewood Hotels and Resorts Summary This paper is expended according to the Rosewood Hotels & Restores Company, which established in 1979. This company promoted the Individual Brand Strategy when it was established. In early 2004, the new present and CEO, John Scott, and the vice president of sales and marketing, Robert Boulogne were considering to apply one new brand strategy named Corporate Brand Strategy in order to boost the
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Rosewood Hotels & Resorts Case Study Background The Rosewood Hotels & Resorts has been in business for close to 25 years. It operates in the luxury hotel segment, with a focus on one-of-a-kind hotels. Each hotel reflects the local culture and character of its location. Up to this point it has allowed properties to thrive on their own with very little corporate identity. However, management feels there is an opportunity for growth in the market and is considering a new brand strategy;
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included in the assignment drop box. The group submission will be graded according to the group case rubric. Rosewood Hotels & Resorts 1. What would you recommend to Rosewood Hotels & Resorts? In your answer include the following: • Provide 3 arguments that would support your decision. • Describe how you would implement your recommendation. Our recommendation to Rosewood would be to implement the Corporate Branding Strategy for its portfolio. • The Corporate Branding Strategy
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Hotels I Love: Rosewood Mayakoba, Mexico Larry Olmsted , CONTRIBUTOR I travel to learn, eat, golf and ski, but mostly for travel’s sake Opinions expressed by Forbes Contributors are their own. I firmly believe that Mexico’s Riviera Maya (or Mayan Riviera), is one of the world’s great travel destinations. I have been to the region many times, and stayed in a lot of different resorts, and I think the best luxury hotel is the Rosewood Mayakoba. For readers unfamiliar with this recurring
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Value l the SIXers MM UI 2012 ROSEWOOD HOTELS & RESORTS (ROSEWOOD) is a private hotel management company . • operated a “collection” of individually branded unique hotels & resorts • Has global reputation with iconic luxury hotels eÉáxãÉÉw Facts 1979 • The Caroline Rose Hunt Trust Estate 1984 • Hotel Hana Maui, Hawaii eÉáxãÉÉw Facts HISTORY Properties Growth 25 20 15 10 5 0 25 13 6 12 10 6 0 8 5 1 2 4 1996 2003 eÉáxãÉÉw Facts ROSEWOOD BRAND “A Sense of Place” eÉáxãÉÉw
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Rosewood Hotel was founded in 1979 and was known for converting existing hotels into distinct, luxurious hotel settings. Each location is designed to reflect a unique culture and atmosphere by creating an exclusive experience at each property. Every hotel is individually branded by its hotel name rather than by its corporate name. This strategy has worked well for many years as shown by the results of a prominent reputation and a specific customer market. Now that the luxury hotel market is becoming
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Facts of the Case Rosewood Hotels and Resorts is a private luxury hotel management company established in 1979, headquartered in Dallas, Texas. The first hotel managed by the company was The Mansion on Turtle Creek, opened in 1980. As of 2003 the Rosewood had 12 hotels worldwide, with a total capacity of 1,513 rooms, with a nightly rate varying between $120 -$9,000. Rosewood competed with luxury corporate branded hotels such as Ritz-Carlton and Four Seasons but unlike them, Rosewood operated unique
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