Bianca Nicolle A. Antiquiera BSHRM32A2 Assignment in Sales and Marketing: Define each type of Hotels: 1.Airport Hotels: - These type of hotels typically target business clientele, airline passengers with overnight travel layovers or cancelled flights and airline crews or staff. Some hotels might give free transport between hotel and airport . Some Airport hotels also charges the guest by hour instead of normal daily night charges. 2. Bed and Breakfast / Homestays :- These are houses with rooms
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how to apply a computerized transaction processing system to a hotel that is in need of it. The data gathering pointed the developers to Villa Valera Hotel Resort and Lodging, an establishment that was founded by Mr. Rufino Valera in 1989, an accounting graduate from De Lasale University that always wanted to own a Hotel Resort due to its high income and would serve good to his community. After conducting an interview with the Hotel Resort’s manager Mr. Jerry Gonzaga the proponent came down with
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Marketing strategy PPPP 1) Bit of space explaining scenario, trends, etc 2) Target Market 3) Small paragraph about mainstream vs niche 4) Hotel Marketing mix 5) Recommendations 6) Contingency plan Put X instead of info you don’t have, make situation clear for Rach to edit. Target atleast 3 pages and max 5, although getting info in crucial (excl. references) Page1: Scenario, Trends, customer profile, mainstream vs niche Page 2+3: Marketing Mix Page 4: Estimated Budgetary
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Memo To: | Karen Bennett, Manager, User Experience, IHG | cc: | Dr. Carol Barnum | From: | CBR China: Yufei Duan, Yina Li, Ying Li, Qianying Liu, Niven Sellars, Michael Somer | Subject: | Usability Testing Findings Report for Chinese Holiday Inn website | Date: | April 25, 2008 | Included with this memo is team CBR China’s final report for our research project on the Holiday Inn’s Chinese website. The following are included within this report: * Project purpose * Goals set
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stop my enthusiasm of simply being on an island of the Bahamas. We already had our own transportation to get to the hotel paid for and I was anxiously waiting for our driver to arrive. Standing there I can just smell the rain and Caribbean all in one, I smelled the lovely blend of oils secreted by the plants. As the driver arrived we got in the car and started heading to our hotel. Already five minutes into the car ride, I was beginning to feel disappointed. I thought that there would be more attractions
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company chosen for this case study is Thistle Hotels with information coming from the parent company GLH Hotels Management (UK) Limited. This organisation has been chosen due to the fact it is a good size company which is part of a bigger organisation. Thistle Hotels itself has seventeen hotels in various city centres in the UK with ten being in central London and four in Malaysia, each hotel has its own restaurant and leisure facilities. The Thistle Hotels website wants to make prospective customers
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student of Hospitality Management, I have been asked to write an assignment about different organization within the industry, accommodation and front-office services. I will analyses the role and responsibilities of some employees from a 5 starts hotel, a B & B, and a hostel, and the legal and statutory requirements that apply to room division operations. The term usually refers to a place that offers sleeping facilities for travellers. It can also be a place where people can do a particular
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Introduction The Roaring Dragon Hotel has been the first four star hotel in the southwest part of china. Being a state owned enterprise (SOE) with a long and colorful history, it was the region’s premium guesthouse for visiting government officials, dignitaries and guests. (Grainger, 2008) Background The hotel was fairly successful in the planned economy era. However, the hotel started experiencing difficulties after a market economy begun to develop in the region in year 2000. The market economy
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ocean side dock. The World Quest Resort is a luxurious and well put together hotel that makes you feel like your in the mediterranean,because that's the theme of the hotel. Orlando, Florida is one of the most populated city and an entertaining place to be in. The World Quest Resort is a wonderful place to relax and enjoy all sorts of indoor and outdoor activities. Visitors will undoubtedly enjoy the price of the hotel fo “128-89 dollars for
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Ap and Crompton （1998） conducted a survey in three different tourism communities in Texas, United States, and identified social and cultural factors, economic, crowding and congestion, environmental, services, taxes and community attitudes as seven distinctive dimensions of impacts that the community experience of tourism. Certain elements, such as socioeconomic and spatial factors, economic dependency, resident and community typologies, and theoretical perspectives （e.g. community attachment, and
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