Roy Adaptation Model

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    The Uninvited Brand

    Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for

    Words: 12470 - Pages: 50

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    Internship Report

    Analyzing Customer Satisfaction Level At Standard Chartered Bank; Narayangonj Branch Bachelor of Business Administration Internship Report Afrin Akter Rumi ID# 07204073 Submitted By Afsana Akter Senior Lecturer, BRAC Business School BRAC University Submitted To BRAC University Standard Chartered “Analyzing Customer Satisfaction Level At Standard Chartered Bank; Narayangonj Branch” i “Customer Satisfaction Level of Standard Chartered Bank” Standard Chartered

    Words: 8805 - Pages: 36

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    Andes Strindberg Journal

    In the U.S.-led “global war on terrorism,” al-Qa`ida and its militant affiliates have come to serve as both symbol and explanatory matrix for a range of disparate militant groups in the Middle East and beyond. Included among these are the Palestinian rejectionist factions and the Lebanese Hizballah, despite the fact that their roots, worldviews, and agendas are inimical to those of al-Qa`ida. This article argues that the scholarly and political effort to lump together diverse resistance groups into

    Words: 9034 - Pages: 37

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    Mncs and Csr

    Journal of International Business Studies (2012) 43, 84–106 & 2012 Academy of International Business All rights reserved 0047-2506 www.jibs.net Multinationals and corporate social responsibility in host countries: Does distance matter? Joanna Tochman Campbell1, Lorraine Eden1 and Stewart R Miller2 1 Department of Management, Mays Business School, Texas A&M University, College Station, USA; 2Department of Management, College of Business, University of Texas at San Antonio, USA Correspondence:

    Words: 17534 - Pages: 71

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    Leading Temsa

    Organizational Dynamics, Vol. 33, No. 2, pp. 128–142, 2004 ß 2004 Elsevier Inc. All rights reserved. www.organizational-dynamics.com ISSN 0090-2616/$ – see frontmatter doi:10.1016/j.orgdyn.2004.01.002 Lessons in Organizational Ethics from the Columbia Disaster: Can a Culture be Lethal? RICHARD O. MASON ‘‘Houston We Have a Problem.’’ A Message Never Sent or Received. On February 1, 2003, the Space Shuttle Columbia, on its way to its landing site in Florida, blew apart in the skies of East

    Words: 8824 - Pages: 36

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    Tyrew.Com

    INTROCUCTION Cashing in on the increasing demand for quality healthcare, Kolkata-based BP Poddar Group having interests in real estate, textiles, mining, technical education and media is setting up a 200-bed mutlispeciality hospital in the southern part of the city. To be set up at a cost of Rs 50 crores, the hospital will be completed in three phases. The first phase is likely to become operational without the oncology department within the next couple of months. Said Debashish Poddar, managing

    Words: 5447 - Pages: 22

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    The Uninvited Brand

    Business Horizons (2011) 54, 193—207 www.elsevier.com/locate/bushor The uninvited brand Susan Fournier a,*, Jill Avery b a b Boston University School of Management, 595 Commonwealth Avenue, Boston, MA 02215, U.S.A. Simmons School of Management, 300 The Fenway, M-336, Boston, MA 02115, U.S.A. KEYWORDS Branding; Brand management; Social media; Web 2.0; Co-creation Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging

    Words: 12407 - Pages: 50

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    Un China

    ‘Doing some things’ in the Xi Jinping era: the United Nations as China’s venue of choice ROSEMARY FOOT * There has been intense scholarly debate in China over the past few years as to the continuing relevance of the famous aphorism attributed to Deng Xiaoping exhorting the Chinese government to ‘bide its time, hide its brightness, not seek leadership, but do some things’.1 Although that debate about the appropriateness of this strategy in an era of enhanced Chinese material power has not reached

    Words: 9592 - Pages: 39

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    Business Process Management

    Lecture Notes in Computer Science Commenced Publication in 1973 Founding and Former Series Editors: Gerhard Goos, Juris Hartmanis, and Jan van Leeuwen 6336 Editorial Board David Hutchison Lancaster University, UK Takeo Kanade Carnegie Mellon University, Pittsburgh, PA, USA Josef Kittler University of Surrey, Guildford, UK Jon M. Kleinberg Cornell University, Ithaca, NY, USA Alfred Kobsa University of California, Irvine, CA, USA Friedemann Mattern ETH Zurich, Switzerland John C. Mitchell Stanford

    Words: 147474 - Pages: 590

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    Does Creative Advertising Matter

    RECALL AND PERSUASION Does Creative Advertising Matter? Brian D. Till and Daniel W. Baack ABSTRACT: Creativity is an important component of advertising. This research examines the potential effectiveness of creative advertising in enhancing recall, brand attitude, and purchase intent. Our basic methodology compares a set of randomly selected award-winning commercials (Communication Arts) with a random sample of control commercials. The commercials were embedded in television programs and subjects

    Words: 7778 - Pages: 32

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