S.W.O.T. Analysis Strengths • Location within blocks of the Inner Harbor and the financial district • Yield management pricing system • Franchise marketing • No “all-suite” competitors in the area The hotel is located in a prime location due to its proximity to both the Inner Harbor and the financial district. The location suites both the business executives coming into town during the week and the leisure travelers who are visiting over the weekend. The yield management pricing
Words: 744 - Pages: 3
Executive Summary Royale Suites, an all suite hotel, is ready to expand its business into the downtown Inner Harbor Baltimore district. History tells us that the Royale Suites has been in business since early 1980 accommodating business professionals and families desiring larger and more private hotel rooms. The 267 room hotel offers 2 room suites, where small business meetings can be held or families can feel the comforts of home. The standard suite room contains a bed, television, table, chair
Words: 3819 - Pages: 16
plan required a broad-based understanding of changes taking place in the marketplace in which the company competes, or plans to compete, and the ever-changing financial markets. In-depth technical skills in a variety of disciplines such as financial analysis, sales and marketing, latest technology, and managing growth are critical components in assessing a company's opportunities and risks. Now, let us understand the purpose of a Strategic / Business Plan. Business / Strategic Plan Purpose: Introduction:
Words: 9244 - Pages: 37
