Task You will write a report on three different campaigns that have used all or some integrated marketing communication (IMC) tools to achieve communications objectives such as awareness, image building, direct response and consumer engagement. A campaign has several executions under the same theme, so look for IMC campaigns where the same creative idea has been communicated across all or some IMC tools and media. Report 2500 words Your report, with correct referencing has to cover the following
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new shoe design, Steve Prefontaine (Nike Inc, n.d.). Prefontaine was a world renowned runner who would send Nike shoes to other athletes which provided legitimacy within the sports world for the Nike brand. Nike continued to gain momentum through the decades through pairing cutting edge sophisticated sports apparel and peripheral merchandise with league branding. It is now considered to have more than 67.2% of the global footwear market share (Nike INC, 2013). Under Armour founder, Kevin Plank
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Company: Caterpillar Inc Background Caterpillar Inc. Overview The Caterpillar Tractor Co. was formed in 1925 as a result of the merger of the C.L. Best Gas Tractor Company and the Holt Caterpillar Company. Restructure as Caterpillar Inc. in 1986, and it is currently one of the world’s largest manufacturers of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. Caterpillar has over 3 million machines in usage and it runs in three primary lines
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Introduction Apple Corporation Steve Job co-founder of Apple Computer alongside with Steve Wozniak pioneered a cycle of revolutionary technologies. In 1980, Apple Inc. had a market value of $1.2 billion during their first day of trading. Apple Inc., formerly Apple Computer, Inc., is a conglomerate corporation that creates consumer electronics, computer software, and commercial servers. Apple’s foundation lines are the iPad, iPhone, iPod music player, and Macintosh computer
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Incorporated (Inc.) has lead the way in computer innovation. Since Apple released its initial public offering (IPO) in 1980, the company has thrived in all aspects of its business and breaking records on the stock market. This paper will discuss Apple’s company background, analyze the implementation and evaluation of its IPO, and conclude with the reason behind Apple was chosen. Company Background Before becoming the largest technological company in the world, Apple Inc.’s humble beginning
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Apple Inc.'s Corporate Culture: The Good, The Bad and The Ugly (Source:http://www.icmrindia.org/casestudies/catalogue/Human%20Resource%20and%20Organization%20Behavior/HROB124.htm) Apple is a US-based consumer electronics company, known for its ability to come out with path-breaking products. Experts have associated the innovation at Apple with its corporate culture. The case discusses in detail the corporate culture at Apple. At Apple, the work culture was driven by a passion for new products with
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Business Analysis: Apple Inc. Carla Boyland MGMT/521 May 3, 2012 Renee Columbus Abstract Throughout the research done about Apple Inc. and its financial stability, this paper has pointed out their strengths, opportunities, points they should improve on, and threats they may be facing. After a little investigation the conclusion has been that, Apple Inc. would be a good company to invest into. Other points in this analysis included Apple’s best practices, operational process and procedures
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Strategic Management and Strategic Competitiveness: Apple Matthew Mazuroski Professor Michael Petty BUS 499 Strayer University April 27, 2013 Strategic Management and Strategic Competitiveness: Apple Inc. Apple is the most successful consumer electronic company in the world. When you think Apple, you think high end electronics on the edge of innovation. In the past ten years, Apple quickly dominated multiple industries and left many industry leaders fighting for second best. This was
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HRM-587 Course Project Part 4: Communicating the Change Date: 2/17/13 Communicating the Change Introduction: Communication is generally known as the glue that holds organizations together. It is the way we share information, ideas, goals, directions, expectations, feelings, and emotions in the context of organized action. The change strategy for communicating the necessary changes made by Apple during the integration of iPod and iTunes business unit and the subsequent vision that kept the
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Flip4Mac / Flip Player 3.2 Release Notes Flip4Mac® Telestream® Flip4Mac is the official Windows Media® player on the Mac - supported and hosted by Microsoft. This collection of QuickTime™ components allows you to easily play, import and export Windows Media files. Flip4Mac can be used with most of your favorite QuickTime applications including Microsoft PowerPoint and Apple Keynote. Flip Player™ Telestream Flip Player is a new media player application for the Mac, bundled and distributed with Flip4Mac
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