options 9. Recommend Strategy – medium term 10. Strategic Marketing Mix – 4ps – Action Plan (Box) 11. Managing and developing strategic direction e.g. performance measures, control etc. 12. References Executive Summary Company Background Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application
Words: 3930 - Pages: 16
The iPad (/ˈaɪpæd/ eye-pad) is a line of tablet computers designed and marketed by Apple Inc., which runs on Apple's iOS operating system. The first iPad was released on April 3, 2010; the most recent iPad models, the fourth-generation iPad and iPad Mini, were released on November 2, 2012. The user interface is built around the device's multi-touch screen, including a virtual keyboard. The iPad has built-in Wi-Fi and, on some models, cellular connectivity. An iPad can shoot video, take photos, play
Words: 278 - Pages: 2
Apple Inc.’s financial results for its fiscal 2012 ended September 29, 2012 show to be more profitable in comparison to its previous year. However, its marginal growth rate was not as profitable as its previous fiscal years. Apple reported the fourth quarterly revenue of $36 billion and quarterly net profit of $8.2 billion, or $8.67 per diluted share. In comparison to the year ago quarter, these results are up from revenue of $28.27 billion and net profit of $6.62 billion. Apple’s organizational
Words: 1158 - Pages: 5
good compared to most Windows based laptops. (Individuality aside, as whilst Mac users 'profess' to be individuals, all the machines look the same) It would be interesting to see how the desktop market sales relate. Whilst a decent Mac laptop will run most modern games, for dedicated gamers, the sheer power and customisation offered by Windows based solutions will always win out. Some people just love their water cooled, 12 core, quad graphics card, monster machines. The ripple effect may well
Words: 919 - Pages: 4
P1 – Describe the type of business, purpose and ownership of two contrasting businesses The first Business I have chosen is British Airways, because of my interest in travelling. Also, I thought it’d be a very interesting and different company to choose and base my research on. British Airways, often shortened to BA, is the flag carrier airline of the United Kingdom and it is the largest airline in the United Kingdom based on fleet size. When measured by passengers carried, it is second-largest
Words: 7297 - Pages: 30
BEHOLD THE TABLET | The Impact of the Computer Tablet in a Modern Business World: Table of Contents Introduction2 Comparison table2 Ipad air…………………………………………………………………………………………………………………………………………………3 Microsoft surface ………………………………………………………………………………………………………………………………..3 Samsung galaxy4 Business’ Perfect Partner 5 The Procter & Gamble Company 5 An App for Everything5 iOS for the Future……………………………………………………………………………………………………………………………….. 6 Final Word………………………………………………………………………………………………………………
Words: 2045 - Pages: 9
Business Analysis of Apple Inc. Kellye Wright MGMT 521 August 8, 2011 Robert Price Apple was created in 1977 in California. They design, manufacture, and market personal computers, mobile communication and media devices, and portable digital music players, and sell a range of related software, services, peripherals, networking applications, and third-party digital content and applications. Beginning with apple computers it was predominantly a manufacturer of personal computers
Words: 5628 - Pages: 23
Public Traded Company Apple INC. In the beginning there was Jobs, Steve Jobs, he is the reason there is an Apple iPod, iPhone, iPad and other Apple products. Apple is an amazing company with amazing products. However, I think Apple has just about had its run. But, I'm only giving you my little opinion. Apple products have a lack of freedom; there is certain things I want to do with my iPhone that Apple won't allow to do. In fact, if I jail break or unlock mines I can perform these tasks. This
Words: 310 - Pages: 2
Apple Manufacturing: Should More Apple Products Say “Assembled in the USA”? Production and Operations Management, BUS 5461 Abstract Apple, Inc. is a $170B global corporation that designs, markets and sells consumer electronic products such as the iPhone, iPad, and the Mac computer. Apple has structured their manufacturing and supply chain processes to take advantage of China’s cheap and plentiful labor. However, Apple has made an innovative decision to have the new ultra high-end
Words: 5618 - Pages: 23
Apple Inc. is one of the most profitable companies in the world and its Apple logo is recognized as a house hold name. “Apple Computer was incorporated in 1977 and went public in 1980.” (Finkle & Mallin, 2010) You cannot talk about Apple without talking about its co-founder Steven P Jobs. Both go hand and hand because without the vision and leadership of Steve Jobs, Apple would not exist nor have an array of products under its belt. “Jobs co-founded Apple Computer with Steve Wozniak in 1976. After
Words: 2296 - Pages: 10
