As it stated in the case, there are many factors contribute to the brand equity of Russian Standard. At first, Tariko’s personal experiences in his early entrepreneurial time helped him accumulate many professional knowledges on wine industry in Russian, which contributes to the brand equity. For example, Tariko was a representative from Martini & Rossi before, and he actually seize the opportunity created by the supply/demand gap at that time, which made him became an exclusive imported in Russia
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Russian Standard Vodka’s Case Questions: 1. Understanding the sources of brand equity: What are the sources of brand equity of the Russian Standard brand? Why was the brand able to enjoy such rapid success in Russia? One of the main reasons for Russian Standard’s rapid success in its home country in the early 1990’s was Roustam Tariko’s deep knowledge of Russia; its history, culture, and through these, its then current state and consumers. He had the general know-how of the market in the country:
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Case Study Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market INTRODUCTION 1. Russian Standard Vodka is a major Russian premium vodka brand. Established in 1992, Roust Inc. is Russia’s largest importer and distributor of spirits and Champagnes. In 1998, Roust launched Russian Standard vodka, which quickly became the highest selling premium vodka in Russia, ahead of established international and local brands such as Stolichnaya, Smirnoff, Finlandia and
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Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans MUHLBACHER for International Marketing Course T1-2011-2012 Background Russian Standard vodka, known as Russia’s number one premium vodka brand, was founded by Roustam Tariko and initially launched in 1998. Four years later the sales of this authentic Russian premium vodka surpassed all imported premium vodkas, achieving the
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Russian Standard Vodka Case Introduction: Roust holding launched the Russian Standard Vodka in 1998. the main goal on launched the Russian Standard Vodka was to set a new standard of world class quality for a new breed of global Russian brands. Brand identity and Strategy: The strategy of creating an Russian Standard brand started with two goal 1- Russian Standard to become a global umbrella brand by having different categories with the same brand . 2- Russian Standard to become
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CASE 4-1 TALK TO ME INC.: Expansion in Russian Telecommunications Market GLOBAL OPERATIONS AND LOGISTICS•TEXT AND CASES Philippe-Pierre Dornier, Ricardo Ernst, Michel Fender, Panos Kouvelis PROFESSOR: PAPADOPOULOS T. CHRISSOLEON COURSE: CASE STUDIES – SPECIAL TOPICS IN SERVICE SECTOR 2014 DERVENI VASILEIA (100) 1/5/2014 CONTENTS: INTRODUCTION 3 THE PROPOSAL 3 TALK TO ME INC. 3 THE RUSSIAN ENVIRONMENT
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Economy Profile: Russian Federation © 2012 The International Bank for Reconstruction and Development / The World Bank 1818 H Street NW Washington, DC 20433 Telephone 202-473-1000 Internet www.worldbank.org All rights reserved. 1 2 3 4 08 07 06 05 A copublication of The World Bank and the International Finance Corporation. This volume is a product of the staff of the World Bank Group. The findings, interpretations and conclusions expressed in this volume do not necessarily reflect the views
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CASE –iv Conflict in close quarters Overview of the Case Study (3 slides) The case study was an experiment to study the dynamics of isolation in long-term space travel by a team of psychologists at Moscow's Institute for Biomedical Problems (IBMP). Within the confines of a replica Mir space station, three international researchers, including a Canadian, Japanese and Austrian participant were isolated with four Russian cosmonauts for 110 days. At the New Year's Eve party, the participants
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Does Not Have Effective Mechanism to Support Domestic Business * Phytosanitary Standards: Good Conditions and Poor Implementation * Sources of Growth of Exports to Russia Are Limited Overall Assessment of Impact of Accession to the WTO…………….10 * Missed Opportunities for Growth * The Overall Picture Conclusion ……………………………………………………………………13 References.……………………………………………………………………15 Introduction Russian economy can effectively develop only in close cooperation with international market
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Page 1 of 8 Orica – The Russian Puzzle ------------------------------------------------------------------------------------------------------------------------------------- Orica Limited is a leading publicly-owned company with operations in more than 50 countries and is ranked among the top 40 companies listed on the Australian Stock Exchange. Orica and its growth Orica was formed when British chemical company ICI plc divested its Australian operations in 1997. Since then, Orica has pursued
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