marketing strategies in Sweden, the UK and China ˚ Steve Burt a, Ulf Johansson b,n, Asa Thelander c a University of Stirling, Institute for Retail Studies, Stirling Management School, Stirling FK9 4LA, Scotland, UK Department of Business Administration, Lund University, P.O. Box 7080, SE-220 07 Lund, Sweden c Department of Communication Studies, Lund University, Campus Helsingborg, PO Box 882, SE-251 08 Helsingborg, Sweden b a r t i c l e in fo Available online 29 September 2010 Keywords:
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com/1756-669X.htm A standardised approach to the world? IKEA in China Ulf Johansson Department of Business Administration, Lund University, Lund, Sweden, and Standardised approach to the world 199 ˚ Asa Thelander Department of Communication Studies, Lund University, Helsingborg, Sweden Abstract Purpose – The purpose of this paper is to analyse the marketing strategy in China of the furnishing retailer IKEA in the context of standardisation and adaptation of marketing activities. IKEA’s strategy
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CONTENTS 1 Introduction to Southwest Airlines 3 1.1 Overview 3 1.1.1 History 3 1.1.2 Southwest Airlines’ offerings 4 1.2 Reasons for choosing Southwest Airlines as a case study on HR practices 5 2 Literature review 5 2.1 HR strategies 5 2.2 Training and development 7 2.3 Compensation 8 2.3.1 Financial compensation 8 2.3.2 Non-financial compensation 10 3 Human resource practices in Southwest Airlines 11 3.1 Human resource strategies in Southwest Airlines 11
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Motivating Creativity in Organizations: O N DOING WHAT YOU LOVE AND LOVING WHAT You Do Teresa M. Amabile A rthur Schawlow, winner of the Nobel prize in physics in 1981, was once asked what, in his opinion, made the difference between highly creative and less creative scientists. He replied, "The labor of love aspect is important. The most successful scientists often are not the most talented. But they are the ones who are impelled by curiosity. They've got to know what the answer is."'
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“white-collar” mainly indicates people with a certain level of incomes and education background. They can also be generally considered as middle class in the society. They are the mainstream in most of Chinese metropolises, so it is representative to study their condition of local society integration and
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Association of Southeast Asian Nations The Secretariat of ASEAN at Jalan Sisingamangaraja No.70A, South Jakarta, Indonesia. The Association of Southeast Asian Nations,[4] commonly abbreviated ASEAN ( /ˈɑːsi.ɑːn/ ah-see-ahn,[5] rarely /ˈɑːzi.ɑːn/ ah-zee-ahn),[6][7] is a geo-political and economic organization of ten countries located in Southeast Asia, which was formed on 8 August 1967 by Indonesia, Malaysia, the Philippines, Singapore and Thailand.[8] Since then, membership has expanded to
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NATIONAL INSTITUTE OF TECHNOLOGY SILCHAR Bachelor of Technology Programmes amï´>r¶ JH$s g§ñWmZ, m¡Úmo{ à VO o pñ Vw dZ m dY r V ‘ ñ Syllabi and Regulations for Undergraduate PROGRAMME OF STUDY (wef 2012 entry batch) Ma {gb Course Structure for B.Tech (4years, 8 Semester Course) Civil Engineering ( to be applicable from 2012 entry batch onwards) Course No CH-1101 /PH-1101 EE-1101 MA-1101 CE-1101 HS-1101 CH-1111 /PH-1111 ME-1111 Course Name Semester-1 Chemistry/Physics Basic Electrical Engineering
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AN EXPLORATORY STUDY OF EMPLOYEE SILENCE: ISSUES THAT EMPLOYEES DON’T COMMUNICATE UPWARD AND WHY FRANCES J. MILLIKEN New York University Stern School of Business Department of Management and Organizational Behavior 44 West 4th Street, 7th Floor New York, NY 10012 Tele: 212-998-0227 Fax: 212-995-4235 e-mail: fmillike@stern.nyu.edu ELIZABETH W. MORRISON New York University Stern School of Business Department of Management and Organizational Behavior 44 West 4th Street, 7th Floor New York, NY 10012
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positioning and pricing of the product which determines the life of the product in the market. In this paper we have researched on some of the Innovative strategies successfully employed by automobile companies for new customer creation This document is a study about those marketing nuances which are required in the life cycle of every product /service. The three main marketing strategies that are discussed in this paper are Different marketing methodologies like A. traditional methodRed Ocean Strategy-
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Italy. Prof. Pietro Romano Department of Electrical, Managerial and Mechanical Engineering, University of Udine, Udine, Italy Corresponding author: Pietro Romano Corresponding Author’s Email: pietro.romano@uniud.it Structured Abstract: Purpose: To study whether a fast supply network structure interacts with Customer Integration (CI) by positively moderating the relationship between CI and efficiency performance. Design/methodology/approach: Two hypotheses are developed, incorporating dimensions of
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