UNIVERSITÀ DEGLI STUDI DI TORINO FACOLTÀ DI ECONOMIA Corso di Laurea in Economia Aziendale TESI DI DIPLOMA MARKETING L’IMPORTANZA DEI RICAVI ANCILLARI NELLE COMPAGNIE AEREE: IL CASO ALITALIA. Relatore: Prof. Bernardo Bertoldi Candidato: Luca Ruggiero Matricola 705905 Anno accademico 2010/2011 ABSTRACT / EXECUTIVE SUMMARY: Il presente lavoro si propone di indagare il fenomeno dei ricavi ancillari nelle compagnie aeree, diffusosi solo negli ultimi anni, ed in particolare di valutare
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Airline Cost Performance IATA ECONOMICS BRIEFING No 5 An analysis of the cost base of leading network airlines versus no-frills, low-cost airlines (LCCs) IATA Economics Briefing No 5: AIRLINE COST PERFORMANCE Mark Smyth Brian Pearce IATA, July 2006 Contents 00 Executive Summary 01 Introduction 02 The Low-Cost Challenge 03 Airline Cost Performance for US Airlines 04 Airline Cost Performance for European Airlines 05 Airline Cost Performance in Asia and South America
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Sage Consultants January 19, 2012 Mr Olive Yue, CEO Air Canada 135- 5980 Miller Rd Richmond, BC V7B 1K2 Dear Mr. Yue, Report on Changes and Trends in the Airline Industry I am writing this report in response to your recent request to Sage Consulting to advise Air Canada on the emerging changes and trends in the airline industry. This report will address major issues rather than trivial ones. Currently, the fierce rivalry between the different airlines means that Air Canada
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their model started off and how it has evolved over time to accommodate the changing market trends. Various case studies will be looked upon related to different low cost airlines which have survived – such as South-West in USA (Morrell, 2005) and RyanAir in the UK to understand the strategies adopted by them to engage their customers and maintain their profitability in the process (Franke, 2006). According to Airline Leader statistics, the competition between low cost carriers in European countries
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A business strategy is concerned with major resource issues e.g. raising the finance to build a new factory or plant. Strategies are also concerned with deciding on what products to allocate major resources to - for example when Coca-Cola launched Pooh Roo Juice in this country. Strategies are concerned with the scope of a business' activities i.e. what and where they produce. For example, BIC's scope is focused on three main product areas - lighters, pens, and razors, and they have developed super
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strategy: 4. Read Strategy Spotlights 5.2; 5.3; and 5.4 in your textbooks and answer the following questions (Custom book and 5th edition have these spotlight, students with 4th edition should make copies): For Ryanair—What is Ryanair’s business level strategy? List 3 ways Ryanair cuts cost. For Netflix-- What is Netflix’s business level strategy? List 3 ways Netflix differentiates itself from the competitors For Paccar-- What is Paccar’s business level strategy? What is its market focus? List
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Introduction: JetBlue is planned to establish by David Neeleman in July 1999. Although the terrorist attacks of 9/11 made the huge loss of the whole airline industry, JetBlue airways try to publish its own IPO after 2 years of profitable operation in 2002, This case study is summarizing the step to publish the IPO. Following this, it will discuss the disadvantage and advantage to publish the IPO and use the financial data to evaluate the price is suit for the first publish. In this case, there
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was $22 to $24. The demand had excess the supply, 5.5 million of shares planned for the IPO while management had recently filed an increase in the IPO range ($25 to $26). The most recent IPOs among low-fare airlines were of non-U.S. carriers. Ryanair, WestJet, and easyJet had gone public with trailing EBIT multiples of 8.5X, 11.6X, and 13.4X, respectively, and first-day returns of 62%, 25%, and 11%, respectively. It is recommended to use DCF stock valuation method because it makes investors
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EasyJet, Vueling and RyanAir Lease Strategies Classifying leases as operational or financial is a key accounting issue in the airline industry because of the high value of the leased assets. When classifying leases the IFRS principle “substance over form” should be the prime criteria to identify the type of lease. In 2012 EasyJet operated 214 aircrafts. 148 of them were owned, 55 were acquired under operating leases contracts and 11 under a finance leases. In its annual
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• Be competent in discussing the major concepts underpinning business level strategy and applying these in business case settings. • Be capable of applying a series of fundamental business strategy tools (including industry analysis, competitive strategy and resource and capability tools) and techniques to the formulation and analysis of value creation and capture at a strategic level. Porter 5 Force analysis Porter framework assumes: 1. industry structure drives
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