|Date |Event |Impact |Response | |Early 2009 |Global Financial Crisis, rising fuel |Jeopardy of BA’s market leader’s position |Staff cut, pay freeze | | |costs, stiff competition | | | |6 December, 2009
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MARKETING CASE STUDY Table of Contents 1. Introduction and History 2. The Mission Statement of easyJet 3. Competitive Analysis (Porters five competitive forces) 4. Marketing Mix 5. SWOT Analysis 5.1 Internal Analysis – Strengths and Weaknesses 5.2 External Analysis – Opportunities and Threats 6. Situational Analysis 7. PEST Analysis (Marketing Plan) 8. Conclusion
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Benefits of a Global Airline Alliance . Airline business is a billion dollar business and employs hundreds of thousands around the globe . Passenger demand has also been increased lately after the economic turmoil showing positive signs for a comeback. As operational costs is the biggest slice in the budget pie , there has never been a more important time for airline carriers to explore the benefits of joining a global airline alliance such as Sky Team , Star Alliance or One World.(Bamberger
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existed for some time (first such in 1973 US), the appearance of these in the European market needed the liberalization brought forth by the EU, implementing the „Freedoms of the air” in three stages. In 1997 the first LCC (Low Cost Carrier), the Ryanair began its operation, and in a few years a few more followed, which gave the national and network airlines a new problem to the existing economic problem, shrinking market and others such as 9/11. By today the changes in the past two decades have shifted
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International Business & Economics Research Journal – December 2005 Volume 4, Number 12 AirAsia In The Malaysian Domestic Airline Market: Empirical Analysis Of Strategy Mok Kim Man, (Email: mkimman@ums.edu.my),Universiti Malaysia - Sabah, Malaysia Jainurin Bin Justine, (Email: Jainurin@ums.edu.my), Universiti Malaysia - Sabah, Malaysia ABSTRACT This paper will examine the results of the strategic actions of AirAsia in the Malaysian domestic airline market. Firstly, the paper will provide
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The Corporate Culture at People Express Airlines People Express Airlines begun operating in 1981 and grew into being the fifth largest US carrier by February 1986[1]. However, by the end of 1986 is had been sold to Texas International Airlines due to its financial problems. In my paper I will try to analyze the decline the company from the point of the view of the corporate culture in the company. Most of the data in my paper comes from a case study on People Express published by the Harvard
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Tony and his three partners bought over AirAsia from its owner DRB-Hicom. Tune Air's initial project was to remodel AirAsia into a low fare no frills carrier after successful low fare airlines such as U.S.-based Southwest Airlines and Dublin-based Ryanair and create a new aviation product in Malaysia . AUTOCRATIC only one person has the authority over the followers or workers. Their decision has to be taken as the golden rule and should never be questioned. They plan out everything and order their
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identifies unfulfilled needs and desires” (Philip Kotler, 2012). How future entrepreneur should deliver value to customer? He or she should find way to do something better than other (like Mercedes or WV), or cheaper than other (Tata, Lidl, Penny, Ryanairs), or faster (Audi, Intel) or different ( Apple, Nespresso, Porsche). What do you do and which way will you identify your company unique selling preposition? Answer for this question could provide you with the main reason
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REVIEW OF “LOOKING INSIDE FOR COMPETITIVE ADVANTAGE” What do we look for in order to attain competitive advantage? Where will we look? How will we find it? Well, there are a lot of questions that could be asked so that we can source out a firm's competitive advantage. Several things are needs to be assessed, evaluated and decided on in order to formulate a firm's competitive advantage. For Jay Barney, the author of Looking inside for competitive advantage, a company's competitive advantage can be
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company should have the lowest cost in the industry i.e be the “cost leader”. The company pursues economies of scale, low-cost supplies, basic product designs and minimum service levels. Example of companies competing on low cost includes Aldi and Ryanair in the airline industry. According to Porter, a cost leader must achieve parity or proximity in areas such as product quality and design relative to its competitors for it to survive, even though it relies on cost leadership for its competitive advantage
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