AIR ASIA Case Study Report Nikhil Singh Tomer Business Strategy, BMGT 43370 2nd individual Assignment Addressed to Bernard Faughey MSc Project Management FT I the undersigned confirm that the work submitted here is entirely my own work, and that any work of others which is included has been properly referenced and acknowledged according to normal academic guidelines. NAME: Nikhil Singh Tomer Student No. 14202643 Core concepts : Porter’s 5 forces, SWOT Analysis , Analysing the internal environment
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Introduction Today’s, AirAsia Berhad has become one of the well-known and popular name among the airlines industry. The AirAsia is a name synonymous with low fares, quality service and dependability. The company has made flying affordable for more than 50 million guests. Now, the airline company is the leading low fare airline in the Asia since it has been expanding rapidly since 2001, to become an award winning and the largest low cost carrier in Asia. With a fleet of 72 aircrafts, AirAsia flies
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largest budget carrier. The airline, which carried more than 15 million passengers annually in its five years of operation, has been recognised as the fastest growing low-cost carrier in history – faster than the US’ Southwest Airline and Europe’s Ryanair, which only breached
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Chapter 2: Global Outlook Will the next wave of m&a create more value? After the M&A activity slowdown of the early 2000s, the market is experiencing a new surge of mergers and acquisitions. It is largely known that in the past, two-thirds of M&A transactions have destroyed value, often resulting in abject failure. In this context, the key question today is: Will the new wave of M&A create more value than the previous one? Lessons from the past, we have tried to identify the
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Factors influencing customer preferences while choosing between budget airlines Applied Research Project Report On Factors Influencing Consumer Preferences while choosing between Budget Airlines Submitted in partial fulfilment of the requirement of Global Masters in Business Administration(GMBA) Information Technology Specialization Submitted by Zarine Susan George GNOV10IT066 Under the guidance of: Mr. Thanneermalai Lakshmanan 1 Factors influencing customer preferences while choosing
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Mistakes Made on the Road to Innovation November 27, 2006 Byline: Steve Hamm and William C. Symonds When Eastman Kodak vowed in 2000 to become a leader in digital cameras, the idea seemed ludicrous. The old-line Rochester (N.Y.) company had film and print all through its DNA. Yet by 2005, Kodak ranked No. 1 in the U.S. in digital camera sales. Its digital sales surged 40%, to $5.7 billion, even as its film-based businesses fell 18%. The key: product innovation, something Kodak knew how to do oh-so-well
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I. Executive Summary Founded in 1998, JetBlue’s goal was to bring humanity back to air travel. Originally started as a low-cost carrier, JetBlue still continues to compete in its existing market of point-to-point travel. With $130 million startup costs, industry’s best talents, and a brilliant CEO, JetBlue was able to have the first flight on February 11, 2000. In an attempt to cut costs even further, David Neeleman, CEO, supplied JetBlue with new aircraft which was purchased rather than rented
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Table of Contents Task 1 2 Different types of organizations and the purpose 2 1.1 Purpose of organization 2 1.2 Meeting Stakeholders objectives 4 1.3 The responsibilities that the Sainsbury organization has and the strategies they employ to meet these responsibilities. 6 Task 2 8 2.1 Different economic systems and resource allocation 8 2.2 Impact of fiscal and monetary policies in Business Organization 11 2.3 Impact of Competition policy and other regulatory mechanisms on the business
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Contents • 1 History o 1.1 Early history 1.1.1 Wright Amendment o 1.2 1980s–90s o 1.3 2000s 1.3.1 Repealing the Wright Amendment 1.3.2 2008–2009 o 1.4 2010s 1.4.1 AirTran Airways acquisition 1.4.2 2011–present • 2 Corporate identity o 2.1 Advertising • 3 Corporate affairs o 3.1 Headquarters o 3.2 Employment o 3.3 Impact on carriers o 3.4 Lobbying Texas rail • 4 Destinations o 4.1 Top served cities o 4.2 International service • 5 Airline partnerships o 5.1 Codeshare
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STRATEGIC ANALYSIS OF AIRASIA THE BEST LOW-COST CARRIER AIRLINES IN THE WORLD ASSIGNMENT FOR MICROECONOMICS FACULTY OF ECONOMICS AND BUSINESS NATIONAL UNIVERSITY OF MALAYSIA BY: IWAN BUDHIARTA P-46048 MALAYSIA – 2009 I. INTRODUCTION A low-cost carrier (also known as a no-frills or discount carrier) is an airline that offers low fares but eliminates all “non-essential” services. The typical low-cost carrier business model is based on: * a single passenger class * a
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