Master in International Business, Intake 7 London Corporate Web Communications http://www.ryanair.com Martin Sentis 11 Martin Sentis MIB 7 – Group B Table of content INTRODUCTION ................................................................................................................................. 3 BUSINESS OBJECTIVES AND BUSINESS MODELS ............................................................................... 3 Presence ..........................................
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Dogfight over Europe: Ryanair (A) The case reviews the aviation scene in Europe and then gives a detailed background of the major players in the case – British Aviation and British Airways, Irish Aviation and Aer Lingus and of course Ryanair. All groups should first carry out a detailed competitor analysis in quantitative and qualitative terms before attempting their possible reactions to Ryanair’s launch strategy specifically in terms of price. The groups would also have to analyse the wisdom of
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on the inclining demand for cheap flights mainly by private individuals (average annual growth of 9.4% for leisure travelers between 1996 and 2003 [11], Figure 2), the industry has experienced rapid growth since then. Most notably, Irish airline Ryanair, formed in 1990, and British company EasyJet, formed in 1995, were able to shape the European market (Figure 3). Germanwings and Air Berlin are additional major players in the low-cost carriers (LCC) market throughout Europe. PEST Analysis The
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established (such as easyJet and Ryanair) have route maps that rival their mainstream competitors. Meanwhile, dozens of smaller, niche airlines stick to a more limited flight plan. For a list of many of these carriers — including websites and some of the destinations they serve — see the below. Budget airlines typically offer flights between major European cities for $50–250. You can even find some remarkable, it-must-be-a-typo deals if your timing is right (for example, Ryanair routinely flies from London
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in 1973. According to the e-magazine Airline Business (2012) research, Southwest Airlines is the biggest domestic airline in USA and is the biggest budget airline in the world by revenue. Ryanair is the second largest low cost carrier with its launch in 1990 In the UK followed by EasyJet and Virgin. In 2001 Ryanair and Easyjet started to offer connections between two airports outside their home which was only possible due to a political decision allowing airlines to turn from more governmentally controlled
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which are price sensitive, by lower the airfare to get more customer. Ryanair is also the first one who capture this market segment by dropped its fares to the level that people never seen before. It also gained popularity and easily capture market share since there is no direct competitor in this segment at that time. To be profitable with the lowest fare, Ryanair operates with highest cost efficiency. * Routes: Ryanair use the bargaining power to negotiate with the secondary airports to use
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| Dogfight over Europe: Ryanair (A) | Case Analysis | MGMT 480 BUSINESS PLANNING AND STRATEGYDR. Ayman Ismail DR. Iman Seoudi | Farah Amin | 10/22/2015 | I. External Environment Analysis A. PESTEL Trends Analysis Political and Legal: Deregulation of airline industry in the late 1970s. In the 1970s there was a general trend to deregulate the airline industry which had previously been mainly controlled by governments. So each government set fares rates, routes, customer service
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Project Report The Jomera Hotel March 2013 Project Report TABLE OF CONTENT PAGE NO. 1. About the project, Tourism in Galway 3 2. Location Advantage, Business in Ireland 4 3. Competitive analysis, Advertisement 5 4. Transports to Galway, Investment 6 5. Our service, Wedding Package 7 6
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Meng Sun 860983816 Case study 1-EasyJet EasyJet, one of Europe’s leading low-cost airlines, has competitive advantages because it adopts an efficiency-driven operational model, creating brand awareness, and maintaining high levels of customer satisfaction. Also, it is important that easyJet was the first mover. Now easyJet is one of the leading low-cost airlines in Europe. All of the competitive advantages are sustainable. As its mission statement writes, “To provide our customer with safe
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