Footwear consists of garments worn on the feet, for protection against the environment, hygiene and adornment. Footwear is anything worn on the foot like- shoes, boots, sandals etc. Anything worn to cover the feet is called Footwear. Durable shoes are a relatively recent invention. Now a days people likes to wear ornamental footwear. Classifying footwear Defining footwear Footwear covered in this chapter is classified according to: • the material from which the 'upper' is made • the material
Words: 3330 - Pages: 14
1. INTRODUCTION Bata Shoe Company is the market leader in the footwear industry since its operation in Bangladesh. The name Bata achieved such a position in the customers‟ mind that whenever they heard the name of Bata, a footwear with high quality comes into their mind. Bata has been serving its customers with wide assortments of products for about five decades and doing it successfully. It is very difficult to identify the customers‟ class of Bata Shoe Company. Bata touches almost every social
Words: 13147 - Pages: 53
MKT 470- MARKETING RESEARCH Topic: A study on Bata Shoes’ success in attracting all different ages of customers of Bangladesh Prepared For: Samy Ahmed (SyA) Faculty Member School of Business Prepared By:
Words: 3663 - Pages: 15
and more casual joggers by selling high end running shoes. Its owner, Raina Cisco, used her background as a nationally ranked runner to establish credibility as a running shoe authority, especially for higher end products. In order to maintain this image of quality, Cisco chose to primarily sell Nike shoes. The Nike brand is associated with performance in the minds of her customers, and she was able to make a $5-$7 premium per pair of Nike shoes. Despite this success, after about 10 years of steady
Words: 1286 - Pages: 6
OBSERVATION STUDY AT BATA SHOWROOM This study aims at identifying how young men and women make the purchase decision in footwear purchases by observing young customers at Bata outlets. The store chosen for this particular study is Bata store located at MG Road Ernakulum. Introduction Company Profile-Bata India ltd manufactures and markets all type of footwear components, leather and product allied to footwear trade. It is headquartered in Calcutta. Bata India Pvt ltd was originally promoted by
Words: 2827 - Pages: 12
According to Thill and Bovee (1998)ninth edition,’’ Communication is a process of transferring information between senders and receivers using one or more written, oral or visual or electronic channels’’. Also according to Krizan, Merrier and Jones (2005),’’ Business communication is the process of establishing a common understanding between or amongst people in an organisation’’. Michael fielding (1997) says,’’ an organisation is made up of groups people who work together to reach specific goals’’
Words: 2098 - Pages: 9
Bangladesh but also in many other countries. Bata Shoes is a large, family owned shoe company based in Bermuda but currently headquartered in Lausanne, Switzerland, and operates 4 business units worldwide – Bata Europe, Bata Emerging Markets, Bata Branded Business and Bata North America. It has a retail presence in over 50 countries and production facilities in 26 countries. In its history the company has sold more than 14 billion pairs of shoes. In 1985 Bata Shoe listed in Dhaka Stock Exchange.
Words: 7435 - Pages: 30
get away from her hold. When she looked in the mirror, her brown hair laid perfectly in a bun on top of her head and in her brown eyes she saw the next prima ballerina. Before they left for class, the little girl ran upstairs to grab her pink ballet shoes and gracefully slipped them on. She swiftly ran down the stairs and then jumped to her mother’s car. As the little girl entered the dance studio, the smell
Words: 330 - Pages: 2
then best friend received her pointe shoes, I asked my instructor every lesson if I was ready as well. The answer was always, “Your ankles aren’t strong enough yet.” In the looking glass, I could see myself as I practiced walking on the balls of my feet to strengthen my ankles and dreamed of dancing gracefully on pointe shoes. I looked into my green eyes reflected back by the mirror and thought to myself resolutely, “Today I will finally receive my pointe shoes.” At the end of the lesson, with hope
Words: 609 - Pages: 3
on a weekend during the afternoon in my kitchen with my mom standing next to the sink and my dad looking at me while I was showing my purple ballerina leotard equipped with a purple tutu and purple sleeves with light purple tights and pink ballet shoes. I remember eagerly telling my mom and dad that I was very excited to perform and that this would be the outfit that I would wear. She laughed and said that we were going to see professional ballerinas perform in a production and that I would not be
Words: 557 - Pages: 3
