"Push or Pull"? Marketing theory distinguishes between two main kinds of promotional strategy - "push" and "pull". Push A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of "push" selling is mobile phones, where the major handset manufacturers such as Nokia
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traditional and online sales 8 2.2.1. The individual businessman segment 9 2.2.2. The business group segment's sales channels 10 2.2.3. Individual travellers' sales channels 10 2.2.4. Sales channels of leisure group travellers 11 2.3. Sales and sales tools in the hotel industry and their development 12 2.4. Distribution channels 16 2.4.1. Types of distribution channels 17 2.4.2. Participants of the distribution channels 18 2.5. Development of distribution and the appearance of e-reservations
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identified to be caused by a set of systemic issues: Inefficient forecasting, Overall sales & marketing strategies, and a complicated manufacturing process. In order to address these issues my decision is to implement a ‘Just in Time Distribution’ strategy. This strategy will take forecasting and ordering out of the distributors hands and put it into the hands of Barilla. Distributors will provide inventory and sales data to Barilla via EDI uploads and Barilla will use the information to generate
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Issues There are a bunch of issues that Haier needs to address immediately to move towards meeting its goal of capturing US market. The immediate issues that Haier needs to address are product selection, price positioning, sourcing location and distribution strategy. In order to capture a major share in the US refrigerator market, Haier needs to decide which product segment in the standard refrigerator market it should focus on? There are typically three product segments in the standard refrigerator
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To: ABC Corp. XYZ, XZY 12345 From: Amit Gupta & Marc Rosenfeld Re: Federal tax consequences of cash distribution from LLC Jan 31, 2011 We appreciate the opportunity to advise you regarding this tax matter. To ensure a complete understanding between us, we use our judgment in resolving questions where the tax law is unclear or where conflicts may exist between the taxing authorities. Facts The following facts are based on your written correspondence to us, if these facts are incomplete
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it was the only hardware working with Macintosh software. In contrary, other computer companies such as IBM and Compaq, which had all a similar design were running with Microsoft Windows software. Those PC companies were dependent on their distribution channel to bring their products on the market. With the increasing success of Apple and the release of its iPod in October 2001, a revolutionary music player, the situation for retailers drastically changed. On the one hand, in order to meet
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1. Question : (TCOs E, I) What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work. Student Answer: A push marketing strategy is where the manufacturer uses its sales force and trade promotion money to convince the intermediaries to carry, promote, and sell the product to end users. A push strategy works when a manufacturer negotiates with a retailer to stock their product, directs selling to customers in showrooms
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flavor names helped to create its own demand. • Sales grew with time and the company went public in 1984. • Besides being a fun company, it was determined to be socially responsible with an objective of caring capitalism. • By 1994, sales exceeded $150million and the company had 600 employees with a global distribution network. • However, 1994 actually brought loss and net income suffered. • In 1995, the company’s sales started to increase with a substantial rise in net income
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which are not manufactured by Jones Blair. Lastly, the company also operates a very large OEM coatings division. Company sales volume in 1997 amounted to $ 12million with a net profit before taxes of $1.14 million. Sales have been increasing roughly 4 percent per year over the past decade while paint gallonage has actually remained steady . So the steady growth in dollar sales has been due to inflation. The industry on the other hand is divided into three broad segments: architectural coatings
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private label. The retailer offered to distribute the product line, but included several stipulations that would change the Swisher’s distribution methods of its product. Sales within the industry are predominantly determined by changes within the economy. If the economy weakens, overall sales within the industry decrease. This cyclical effect can hinder or expand sales for a company, causing many companies to adjust their business strategies. Another cyclical effect arises from changing seasons, which
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