9-690-003 REV: AUGUST 7, 2001 JANICE H. HAMMOND Merloni Elettrodomestici SpA: The Transit Point Experiment Dr. Vittorio Merloni was president of Merloni Elettrodomestici, a major Italian manufacturer of domestic appliances. On the evening of February 23, 1986, he stood in the doorway of his Milano warehouse and surveyed the scene before him. In front of him stretched a sea of people dressed in evening attire—over 1,000 in all, not including the catering staff and the comedians, dancers, and
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the world’s largest pasta producer. Due to its multiple distribution channels, the company gradually suffered operational inefficiencies and increasing overhead costs that resulted from fluctuating demand - orders often swung wildly from week to week. Feeling that an alternative approach needs to be implemented for improvement, the company’s former Director of Logistics, Brando Vitali had proposed a new system call ‘Just-in-Time Distribution (JITD). Rather than simply fulfill distributor’s weekly
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Sales Promotion Schemes Project Report MBA One of the most difficult marketing decisions facing companies is how much to spend on promotional John Wanamaker, the departmental - store magazine, said, "I know that half of my advertising is wasted but I don't know which half." Thus it is not surprising that industries and companies vary considerably in how much they spend on promotion. Promotional expenditures might amount to 30-50% of sales in case in cosmetics industry and only 10-20% in the
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Supply Chain Management Executive Decision The purpose of this business report is to guide the investors on the decisions they should make for designing and organizing their supply chain for their line of power hand tools, including electric drills, saws and sanders. This report will explore the option of using vertical integration as the supply chain strategy and they approach the investors should take towards operations management. Metrics, issues, organizational structure, and cost effectiveness
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Retailer c. Nolan Archibald and GarydiCamillio Actions that I recommend to Galli: * He should focus on leading distribution channels which are “Two-step” and “Home Centers”. Respectively 40% and 25% percent of Professional-Tradesmen Segment sales are done through these channels as shown in Exhibit 2. Especially emphasizing on sales through Home Centers is essential. Although sales through Two-Step channels are more frequent than Home Centers, Home Centers are growing in importance. They can provide
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Adolph Coors in the Brewing Industry – Case Study By mid-1970, Adolph Coors Company was extraordinarily successful, posting year-to-year volume gains for the last 23 years and gaining a 16% Return on Sales at its height. However, between 1975 and 1985, performance declined greatly relative to the rest of the brewing industry. In the early 1980’s, Coors faced a key decision, whether to build a second brewery on the east coast. Would an additional brewery improve its position significantly? What
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by gaining control over their fluctuating demand. Barilla currently has in place, a very complex distribution network and has been experiencing increasing variable changes which is not only hitting operations for their inefficiency but increasing costs across the board for inventory, distribution and manufacturing. After much backlash the first time of trying to implement a Just-In-Time Distribution (JITD), the plan is to regroup and decide whether this time of program can be implemented successfully
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stage and Keya is currently one of the leading brands in Cosmetic Industry of Bangladesh. Back in 2000-2005, Keya is quite popular among the customers because of its attractive packaging & advertisements featuring renowned celebrities. Nowadays, the sales are somewhat less. Most people buy Meril, Tibet or Lux. Product Description The attractive and colorful packaging of Keya Soaps attracts the customer and gives them a unique feeling of different flavored soaps. Packet colors are being selected
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stage and Keya is currently one of the leading brands in Cosmetic Industry of Bangladesh. Back in 2000-2005, Keya is quite popular among the customers because of its attractive packaging & advertisements featuring renowned celebrities. Nowadays, the sales are somewhat less. Most people buy Meril, Tibet or Lux. Product Description The attractive and colorful packaging of Keya Soaps attracts the customer and gives them a unique feeling of different flavored soaps. Packet colors are being selected
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FOSSIL , INC.: EVOLUTION OF THE BRANDED FASHION WATCH On an April morning, 1993, Tom Kartsotis woke up worth over $42 million on paper and owner of a considerably stronger company. The previous day’s initial public offering of 2.4 million shares had returned $18.7 million to Fossil. Starting from modest beginnings, Fossil had emerged as a major competitor in the highly-competitive branded fashion watch industry. Tom’s months of hard work had resulted in a successful initial public stock offering
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