manufacturers to end users. The analysis uses direct distribution channel as the best distribution strategy for Samsung smart phones. In addition, a multi-channel distribution system was recommended that utilized only the catalogue and the sales force. The target market needs identified indicated that most Smartphone users demand the android operating system, and are very sensitive to original products from Samsung thus validating the direct distribution channel. Introduction In order to effectively
Words: 1112 - Pages: 5
manufacturing and distribution system of the company. This has increased operational inefficiencies that resulted in week-to-week variations in its distributors’ order patterns, which has increased the cost of the company of having to hold a high inventory of goods in its distribution centers. Due to the abovementioned crisis, the former director of logistics proposed Just-In-Time-Distribution (JITD) to eliminate overhead costs and prevent fluctuational shortages and overstocking in distribution centers
Words: 855 - Pages: 4
Case: Trap-Ease America: The Big Cheese of Mousetraps Product: Variety, quality, design, features, brand, packing, services, warranties, returns. Price: List price, discounts, allowances, payment period, credit terms. Promotion: Sales promotion, advertising, sales force, public relations, and direct marketing. Place: Channels, coverage, assortments, locations, inventory, transport. Strategic Marketing Choose de value: STP: Segmentation, Targeting, and Positioning. The marketing staff must
Words: 820 - Pages: 4
expanded distribution in order to increase our revenues and growth rate. ACTION PLAN The Spree watch has strong product benefits compared to current market offerings. To achieve our objectives we will offer our unique watch in a variety of designs at a suggested retail price of $45. Our current distribution covers 75 percent of the market. At this time we will not expand our distribution to access the jewelry store retail channel. We will increase our sales force by 5 persons and add a sales trainer
Words: 2324 - Pages: 10
OF DISTRIBUTION CHANNEL IN THE DAIRY INDUSTRY CONTENTS INTRODUCTION 4 CHAPTER 1: THOERICAL FRAMEWORK 6 1.1 OVERVIEW OF DISTRIBUTION CHANNEL 6 1.1.1 Definition of distribution 6 1.1.2 Definition of distribution channel 7 1.1.3 Characteristics of distribution channels 8 1.1.4 The role of distribution in marketing: 10 1.1.5. Functions of distribution channels 11 1.2 CHANNELS OF DISTRIBUTION 11 1.2.1 Types of Channels of Distribution 11 1.2.2 Participants in distribution: 13
Words: 14533 - Pages: 59
Definition of 'Distribution Management' Overseeing the movement of goods from supplier or manufacturer to point of sale. Distribution management is an overarching term that refers to numerous activities and processes such as packaging, inventory, warehousing, supply chain and logistics. Effective distribution channel management can improve sales and customer satisfaction. Related Articles * Channel Management Techniques * What Is a Marketing Channel or Channel of Distribution? * How
Words: 602 - Pages: 3
Project Proposal SALES & DISTRUBUTION MANAGEMENT Presented to Prof. Avinash G. Mulky On 25-June-2012 What do you wish to study? We wish to explore the current Sales & Distribution set-up (including internal S&D organization structure, channel partners and their functions), identify challenges and gaps in the current distribution strategy and propose areas of improvement. Why is the topic interesting? Nokia has currently slipped to the second position in Mobile phone
Words: 484 - Pages: 2
layout | Leela Caterers | 2ndphas-J.P Nagar | Svs Caterers & Tent house | Hanumath Nagar | OBSERVATION 1: Name of catering agency | No. of sales personnel | Customer GroupMin-Max | Outsourced Services | Service Charges (Per Plate) | Purnabrahma catering services | 20-80 | 100-1200 | Tent, utensils , ice creams | Rs.250-900/- | Distribution Channel 1: Inferences * The owner itself is order-taker for wedding purpose and office gatherings. * Two managers appointed one for Outsourcing
Words: 1042 - Pages: 5
Barilla SpA (A) – Case Report ISSUE IDENTIFICATION: Main Issue Barilla’s manufacturing and distribution system continuous and growing burden due to tremendous demand fluctuations and variability on a weekly basis had Brando Vitali, former Director of Logistics, propose the idea of Just-In-Time- Distribution (JITD) as an alternative to Barilla’s traditional practice of delivering product to distributors on the basis of what orders they placed. Barilla’s own logistics organization would instead
Words: 2115 - Pages: 9
Tesla Distribution Plan Students Name University Affiliation Tesla Distribution Plan Recall, the primary objective of the marketing plan is to get the general public to purchase our products or services. Distribution talks about the location tactics and possible strategies we would use to sell your product (Edmunds& Demand media, n.d.). The distribution unit of a marketing plan consists of a review of where our competition is selling, where our target clienteles like to buy, the effect that
Words: 927 - Pages: 4
