The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The effect of corporate branding dimensions on consumers’ product evaluation A cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration, Laval University, Quebec, Canada Corporate branding dimensions 825 Received October 2004 Revised September 2005 Accepted January 2006 Norizan M. Kassim Department of Management and Marketing, College of Business and Economics
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Development”. In the training program I had tried my level best to arrange the work in systematic and chronological way. This endeavor work shall provide the Bikano marketing department, an idea about the market condition and the behaviour of consumers and wholesalers about their product. Therefore, it hoped with all sincerity that this work shall be of definite use to the organization. ACKNOWLEDGEMENT “Acknowledgement is an art, one can write glib stanzas without meaning a word, on the other
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veracity of these propositions, this thinking has influenced the way people live by increasing their efforts to reduce energy use and to have fewer by-products as a result of consumption. It has been suggested that this type of thinking has led some consumers to prefer products like the Prius (Jansson, Marrell & Nordlund 2009). An area that is related to a consumer’s choice of car is the choice of fuel. Four thousand Swedish drivers were surveyed on their level of eco-sensitivity and the type of vehicle
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[pic] IQRA UNIVERSITY “Comparative analysis of consumer preferences for women clothing brands in Pakistan” Foreign brands Vs Local brand Consumer Behavior Research Project Report Submitted to: Shahnawaz Adil PREPARED BY: Jawaria Vohra 4533 (javeria.vohra@hotmail.com) Komal Sarwar 4172 ( komi.sarwar@hotmail.com) Mehwish fareed 4266 (m4mehwish32@gmail.com ) Huma sohail (humasohail90@gmail.com) Mariam Shahid (mariam-marry@hotmail.com) CHAPTER 1
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Ghaziabad, INDIA Dr. Gunjan Malhotra, Asssistant Professor, Institute of Management Technology, (IMT), Ghaziabad,INDIA ABSTRACT People around the world are becoming more aware of the environmental stresses humans are placing on the planet. Many consumers now display concern about environmental deterioration. This is the major impetus for green products and green marketing. However, green is a relative term and depends on the individual. In this paper we have focussed on the youth and have tried to
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MZUMBE UNIVERSITY MBEYA CAMPUS COLLEGE MBA- CORPORATE MANAGEMENT BUS 5012: INTERNATIONAL BUSSINESS MANAGEMENT GROUP 3 - ASSIGNMENT LECTURER: DR D. MOLLEL GROUP MEMBERS S/N | NAME | REG. NO. | 1 | IPYANA JULIUS | 331050056/T.14 | 2 | MARY KAMBAINE | 331050015/T.14 | 3 | BARAKA MWAKYOLILE | 331050007/T.14 | 4 | STANFORD SIWALE | 331050069/T.14 | 5 | NSUBISI SETH MWANG’ONDA | 331050025/T.14 | 6 | PETER BUTEMI | 331050001/T.14 | 7 | ELIA MBWILE | 331050050/T.14 | 8 | EDWIN
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Young Consumers in the New Marketing Ecosystem: An Analysis of Their Usage of Interactive Technologies Strayer University Marketing Research December 4, 2011 Abstract Over the last decade, the way we communicate with each other and the way we behave as consumers has changed drastically. With an entire generation growing up with iPads, iPods, smart phones, Internet and Facebook, marketers are facing the reality that traditional methods of reaching these consumers won’t be as effective as it
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Phil Cara, Director, Yahoo! Inc. 6 Consumer Insight | Summer 2004| c o v e r s t o r y A woman goes online to research a question about her dog’s health. While surfing Yahoo!, she sees a dog food ad. Later that week, she goes to the store and encounters the same brand of dog food. She buys it. Breakthrough stuff? Absolutely. It may sound ordinary: Consumer sees ad; consumer responds. Yet in the world of e-commerce, manufacturers of consumer packaged goods have never been sure how
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reasoning and analysis, and is well-written and presented. Use of the Web for Research Materials The Internet is an exceptionally rich and convenient source of information, reports, data, and descriptions of environmental problems and policies. I have posted a few links on the class Web site for several media coverage and reports by public agencies dealing with market power, antitrust, and other course topics. You should have at least one Web reference for material used in your paper, and good papers
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SELF-CONTROL, FINANCIAL LITERACY, AND THE FINANCIAL BEHAVIORS OF YOUNG ADULTS Dissertation Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the Graduate School of The Ohio State University By Jodi C. Letkiewicz, B.S., M.S. Graduate Program in Human Ecology ******* The Ohio State University 2012 Dissertation Committee: Dr. Jonathan Fox, Advisor Dr. Catherine P. Montalto Dr. Robert Scharff Dr. Caezilia Loibl
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