About the BAT with Sample Questions Table of Contents Introduction Test Overview Sample Questions Scoring Introduction We are excited about your participation in the Bloomberg Aptitude Test (BAT). The BAT is a global, standardized online exam that the Bloomberg Institute has developed in partnership with premier companies, university faculty, and business professionals around the world. The test is designed for undergraduates and recent graduates who are interested in an entry‐level
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Branding and Consumer behavior of McDonalds and KFC Introduction and Background to the research The UK fast-food market is worth an estimated £7.82 billion annually (Keynote, 2003), amounting to an average expense of £20/month per adult (McDonald, 2003). Due to busier consumer lifestyles and dual-working families with children, emphasis is increasingly being placed on quick meal solutions (Atkins and Bowler, 2001). This has resulted in a market growth of 19 per cent in fast food since 1998 (Keynote
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2011-2012 PROJECT REPORT on “FDI in indian retail sector” Submitted By Mr. Sagar P. Mahalkar Mr.Sachin Shinde Mr. Shrikant Gaikwad Mr.Akshay Shisode Guided By Prof. Ramesh Sardar DEPARTMENT OF MANAGEMENT SCIENCE, UNIVERSITY CAMPUS, AURANGABAD. 2011-2012 “CERTIFICATE” This is to certify that the project report entitled ”FDI IN INDIAN RETAIL
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Exploring consumer attitude and behaviour towards green practices in the lodging industry in India Kamal Manaktola and Vinnie Jauhari School of Hospitality & Tourism Management, Institute for International Management & Technology, Haryana, India Abstract Purpose – The study seeks to explore the factors which influence the consumer attitude and behaviour towards green practices in the lodging industry in India and also to explore the consumers’ intentions to pay for these practices.
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basic principles are 1) notice, 2) choice, 3) access, 4) security, 5) onward transfer, 6) data integrity, and 7) enforcement. Companies must notify consumers about what information is being collected, how that information will be used, who that information will be shared with, and how individuals can contact the organization with any complaints. Consumers must be provided with an opt-out mechanism for any secondary uses of data and for disclosures to third parties. For sensitive information, participants
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| | |Cand. merc. program | |INTERNATIONAL MARKETING AND MANAGEMENT | |
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1971), pp. 409-418 Personality and Consumer Behavior: A Review Abstract This article reviews the current literature in the fields of consumer behaviour and the marketing of services in order to examine the main issues facing the consumer in purchasing services, as opposed to goods. Five distinguishing characteristics of services are discussed and the implications of these for the consumers are placed within the information processing model of consumer behaviour theory. The article suggests
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Exotic Smokes Cigarette Company Consumer Behavior Outline MKT/554 June 13th, 2011 Exotic Smokes Cigarette Consumer Behavior Exotic Smokes Cigarette Company (ESCC) has employed TRIAAD Research Group to analyze and outline consumer behavior, needs, and desire for fruit and candy flavored cigarettes. ESCC will target 18-25 year old customers implementing a $25 million dollar advertising campaign. Competition and Tobacco Information Tobacco is a global industry native to America and can be
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The objective of this study was to measure consumers’ perception on the brand equity of the fast food chains operating in Karachi. The selected fast food chains for the purpose of this research were KFC, McDonalds, Subway and Mr. Burger. A closed ended questionnaire based on a liker rating scale was developed. The questionnaire was based on literature survey, and the theoretical framework. The field survey was carried out in October 2004. The final sample size was of 83 respondents. The brand equity
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in Advertising on Choice Behavior: A Classical Conditioning Approach, Journal of Marketing 46:1 (1982:Winter) p.94 Summary of Gorn, Gerald J., The effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach, Journal of Marketing 46:1 (1982:Winter) p.94 The research conducted by Gerald J. Gorn is connected with Consumer Behavior through the general topic of learning: how do consumers’ behavior can be influenced by experience
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