Sample Consumer Behavior Report

Page 18 of 50 - About 500 Essays
  • Premium Essay

    Study of Marketing Strategy Vis a Vis Its Competitors

    PROJECT REPORT ON ORDER LOST ANALYSIS & CUSTOMER PERCEPTION OF KIRLOSKAR OIL ENGINES LTD. BY PRATEEK SRIVASTAVA (2006 – 2009) IN PARTIAL FULFILLMENT OF (B.B.A. MARKETING) UNIVERSITY OF PUNE INDIRA COLLEGE OF COMMERCE (ii) CERTIFICATE OF THE COMPANY BY THE CONCERNED AUTHORITY IN THE ORGANISATION WHERE YOU HAVE DONE YOUR SUMMER TRAINING (ON COMPANY LETTER HEAD) AND SIGNED BY THE COMPANY PROJECT GUIDE CERTIFICATE

    Words: 6367 - Pages: 26

  • Premium Essay

    Customer Satisfaction on P&G

    Consumers’ attitudes towards beauty line products A study on Proctor & Gamble (P&G) Group Leader Name : Nazmoon Nahar Roll No : 0807003 Submission date: 27th May, 2013 Consumers’ attitudes towards beauty line products Submitted To Nahid Shah Lecturer Department of Marketing Comilla University Submitted By: Group (Stardust) Sl.No Name Exam. ID Position Remarks 01 Kamrun Nahar Nilu 0807002 Member 02 Khaleda

    Words: 3903 - Pages: 16

  • Premium Essay

    What Are the Most Important Factors That Influence Customer Satisfaction When Buying Online?

    CONSUMER ACCEPTANCE AND CONTINUANCE OF ONLINE GROUP BUyING WENG MARC LIM Monash University Selangor Darul Ehsan, Malaysia DING HOOI TING Universiti Teknologi Petronas Malaysia ABSTRACT The aim of this study is to establish and examine the significance of a consumer acceptance and continuance model for online group buying through the integration of entertainment gratification and perceived risk with the Technology Acceptance Model. A quantitative study was conducted and data were obtained through

    Words: 7481 - Pages: 30

  • Free Essay

    Business

    Asian Financial Crisis Australia Samples Australian Industrial Relations Commission Australian Labor Party Banking Sector Examples Behavioral Changes Examples Brand Development Samples Brand Equity Management Samples Brand Management Samples Budgeting Process Examples Building Construction Case Studies Business Examples Business Insurance Examples Capital Structure Samples Case Study Examples Change Management Programs Samples Change Process Examples Child Abuse Case Samples Civil Service Commission Case Studies

    Words: 3247 - Pages: 13

  • Free Essay

    Survey on Impact of Television Advertisements on Youth Buying Behaviour

    Behaviour Submitted by: M.A.P.Arun kumar (10AD05) D.Mohan (10AD26) K.M.Saravana Prabu (10AD27) M.Prabu (10AD39) M.Guruprasath (10AD44) Introduction: Rapid technological development and the immersion of technology into the lives of today’s consumers have created a digital divide between generations. Most students entering our colleges and universities today are younger than the microcomputer, are more comfortable working on a keyboard than writing in a spiral notebook, and are happier reading

    Words: 2122 - Pages: 9

  • Premium Essay

    Thesis

    more challenging problem exists in attempting to measure teacher effectiveness. It can be argued that student feedback is an important consideration in any teacher evaluation system as students have the most contact with teachers and are the direct consumers of a teacher’s service. The current paper outlines the development and preliminary validation of a student survey on teacher practice. Using data from a large-scale pilot in Georgia, the analysis finds that teacher scores on a student survey have

    Words: 2518 - Pages: 11

  • Premium Essay

    Marketing

    representatives from all of the firm’s functional areas. For example, the head of marketing research at Kraft Foods is called the director of consumer insights and strategy. Customer insights groups collect customer and market information from a wide variety of sources—ranging from traditional marketing research studies to mingling with and observing consumers to monitoring consumer online conversations about the company and its products. Then, they use the marketing information to develop important customer insights

    Words: 3211 - Pages: 13

  • Premium Essay

    Kim123

    36628 Federal Register / Vol. 76, No. 120 / Wednesday, June 22, 2011 / Rules and Regulations C. Consumers’ Lack of Knowledge of the Health Risks D. Larger, Graphic Warnings Communicate More Effectively E. Need To Refresh Required Warnings III. FDA’s Selection of Color Graphic Images A. Methodology for Selecting Images B. FDA’s Research Study 1. Study Design 2. Use of FDA’s Study Results in Selection of Images 3. Comments on FDA’s Research Study C. Comments to the Docket 1. Comments Submitting

    Words: 24448 - Pages: 98

  • Premium Essay

    Principles of Marketing Assignment

    3 MARKETING MIX 4 Product 5 Price 8 Promotion 8 Place 10 MARKET SEGMENTATION 11 Geographic segmentation: 12 Demographic segmentation: 12 Psychographic segmentation: 13 Behavioral segmentation: 13 FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR 13 Cultural factor: 14 Social factor: 14 Personal factor: 15 Psychological factor: 15 COMMUNICATION MIX 15 Advertising: 15 Personal selling: 16 Sales Promotion: 16 Public relation: 16 Direct marketing: 16 CONCLUSION

    Words: 4433 - Pages: 18

  • Premium Essay

    Research

    Team 5:  Ilaria Caputo    Aneesha Duga    Marga Galmes    Daria Ilgen       Jean‐Loup Senski    EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by

    Words: 3821 - Pages: 16

Page   1 15 16 17 18 19 20 21 22 50