Consumer purchase intention for organic personal care products Hee Yeon Kim and Jae-Eun Chung Department of Consumer Sciences, The Ohio State University, Columbus, Ohio, USA Abstract Purpose – Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control on the attitudeintention relationship. Design/methodology/approach
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I. Credit card companies should not be on campus marketing to college students College kids and credit cards have been news lately, following a June 1999 report by the Consumer Federation of America (CFA) that blasted card issuers for luring unsuspecting students into debts. Sociologist Robert Manning, the author of the CFA study, was quoted in a Reuter’s story as saying: “The unrestricted marketing of credit cards on college campuses is so aggressive that it now poses a greater threat than alcohol
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MDA Project Report Air Asia in India MDA Project Report Air Asia in India Puru | Prabhav | Aditi | Mohit | Akhil | Sanjana Group -15 Puru | Prabhav | Aditi | Mohit | Akhil | Sanjana Group -15 * 1 Introduction * background study The aviation sector is a major contributor to India’s economy, it provides 1.7 million jobs through its long supply chain and which are 10 times higher than average jobs in terms of productivity and income. The aviation market has 150 million
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INSTITUTE For Technology and Management Bangalore [pic] AN ASSIGNMENT OF CONSUMER BEHAVIOR On [pic] “INDIAN RAILWAYS” Submitted To: Submitted By: Prof.SRI KUMAR PRAMIL KUMAR GUPTA BANGALORE PGDM 2009-11/31 Introduction: Indian Railways.... the golden Era 16th April, 1853...............The Beginning The first railway on Indian sub-continent ran
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2014 Teun Roks (360676) Jessica Pfeiffer (416452) Florine Van Den Biggelaar (333587) Babette Oostveen (333036) [RESEARCH REPORT] Can the decoy effect influence consumers to make healthier decisions? Research Report 2014 Table of Contents Abstract ................................................................................................... 3 Introduction .................................................................................
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products also services (bank/hotel) Marketing Myopia: the mistake seller’s make of paying more attention to the specific products a company offers than to the benefits & experiences produced by these products. Goal of Marketing: satisfying consumer needs and building customer relationships *
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examines the impact of media on fear of crime among university students in United States and Canada. Survey Data based on samples of university students has been used to study the relationship between media and fear of crime. The fear of crime refers to the fear of being a victim of crime as opposed to the actual probability of being a victim of crime (Hale C., 1996).Behaviors induced by fear include avoidance , movement restrictions and constraints on socialization. Fear of crime has three dimensions:
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Yet, according to To generate brand awareness for its Old Spice fra- one industry-sponsored study, only 22 percent of grance line, Procter & Gamble invited Facebook consumers had a positive attitude toward social users to “Turn Up Your Man Smell” by becoming media advertising—and 8 percent of consumers “fans” of its products. Within a week, the brand’s studied had abandoned an SNS because of what fan page had more than 120,000 new fans (Morri- they perceived as excessive
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builder and maintainer | * Marketing and promo campaign executer | Logistics * Warehouse staff, including shipping and packaging experts | * Shipping company | Consumers * Consumers who like to try new things * Consumers who don’t have time to shop, or test products in a physical store | * Consumers who are intimidated by makeup counters * General makeup users | *Other entities are less directly involved with Birchbox, but are still essential to the ecosystem. These
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Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by
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