commodity, also there is no doubt that the final decisions are usually made after careful consideration when people purchasing a car(Kathuria, Singla,2012). At the same time, as the vehicle types supplied to be chosen by consumers have become more and more various. When consumer facing with abundant of choices, they become more and more confused and irresolute. With the segmentation of automobile market, the factors that affect the public' car choices are more and more diversified. According to
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STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY A PROJECT REPORT Submitted by : HARPINDER SINGH (Roll no. 8100132015) in the partial fulfillment for the award of the degree of BACHELORS OF BUSINESS ADMINISTRATION Submitted to: Dr. MEENAL CHAUHAN Gian Jyoti Institute of Management &Technology PUNJAB TECHNICAL UNIVERSITY, JALANDHAR 2008-2011
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Course Title: Thesis Paper A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prepared For: Anisur Rahman ChowdhuryRoll-117, Section A18th batchDepartment of MarketingUniversity of Dhaka |
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factors which account much in successful strategy formation of Airtel. Varying types of consumer behaviors are found in different societies. The study of society helps to understand the consumer behavior and in turn assists Airtel to improve their marketing strategies by understanding issues like: * The way how consumers think, feel and select a cellular connection * The psychology of how consumer is influenced by culture, family and social setups. * As Bangladesh is an
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DIMENSIONS REVEALED BY THE COLORS OF BEVERAGE PACKAGING abstract According to related studies, the lighting color in a retail store will affect one’s observation and color appearance of the products, as well as consumers’ cognition and emotion, and further bring about their willingness to purchase. Therefore, this study aims to explore the factors in distinct light colors of fluorescent lamps in stores that affect color presentation of the printing on beverage packaging
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A PROJECT REPORT ON “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI.” SUBMITTED BY CHETAN N NAKTE (MARKETING) ROLL NO – B-07 Batch 2011 - 2013 UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI. DECLARATION I hereby declare that the project report entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY
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markets, among others. To develop sales strategies in line with corporate objectives, a company can carry out the following procedure: First, the company must identify the corporate objectives which in this case involve increasing the size of the consumer market. Once this is done, the company must carry out a marketing audit to find out if the situation in the market will accommodate its sales strategies in liaison with the corporate objectives. The market analysis involves an external audit of the
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Hogan, C.E., Z. Rezaee, R.A. Riley Jr., and U.K. Velury (2008). Financial Statement Fraud: Insights from the Academic Literature. Auditing: A Journal of Practice & Theory, 27 (2): 231-252. 1. There is a significant amount of literature on the characteristics of fraud firms, providing support for the fraud triangle classifications and the list of “red flags” used in both SAS No. 82 and SAS No. 99. a. Pressures to meet analysts’ forecasts, rapid growth, compensation incentives, stock options, the
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project and a research program. Marketing Research - Spring 2013 - Dr. Raoul V. Kübler 2 Key ways in which researchers contribute to decision making: 1. Helping to better define the current situation 2. Defining the firm—determining how consumers, competitors, and employees view the firm 3. Providing ideas for product improvements or possible new product development 4. Testing ideas that will assist in implementing the marketing mix strategy for the firm 5. Examining how correct a certain marketing
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ABSTRACTThis report measures the brand equity of AIR University through Aaker Model of customer Based Brand Equity. According to our findings Air University does not have a strong CBBE. SUBMITTED BYSANA ARSHAD 01-122141-023ANZA MAHER 01-122141-003ATA UL HASSAN 01-122141-004SONIA BUTT 01-122141-035MARYA ZAMAN 01-122141-012SUBMITTED TOSIR MALIK HUSNAIN | | | measuring BRAND EQUITY AIR UNIVERSIT | ABSTRACTThis report measures
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