acquire competition customer offering duplicate dial and bridge a relationship between those customers with the company. Another function of Telesales is to communicate information and entertain requests from customers. Many articles and research reports regarding direct marketing and telemarketing often state the benefits that the companies can obtain if they conduct their operations of promotion and selling through telephone communication. They tend to focus companies’ perspective in regard to telemarketing
Words: 6941 - Pages: 28
| |Student Name and|Rita Anumbose Nkendong of stressors in the workplace. Dysfunctional customer behaviors are among| | |these stressors (Boyd, 2002). Since frontline employees have intense face-to-face or voice-to-voice interactions with customers, | | |they seem to be faced with aggressive behaviors of customers (Karatepe, Yorganci, & Haktanir, 2009). | | |Customer-related
Words: 1923 - Pages: 8
Diego Prior, and Josep Rialp ABSTRACT: This research focuses on a major concern for marketers addressing the claims of inefficiency of spending on advertising. We examine whether the Internet can help increase overall advertising efficiency. Using a sample from the Spanish automobile industry, we combine a nonparametric method—Data Envelopment Analysis—with recent important insights from statistics and econometrics studies, and find that online advertising improves the efficiency levels and that this
Words: 4914 - Pages: 20
Arab Academy for Science & Technology Graduate Scholl Of Business (AAGSB) Doki Brach Master of Business Administration Program (MBA) Academic Year (Spring 2012) Table Of Contents 1. Question 1: 3 2. Question 2: 4 3. Question 3: 5 4. Question 4: 6 5. Question 5: 7 6. Question 6: 8 7. Question 7: 9 i. Part A: 9 ii. Part B: 9 iii. Part B: 10 8
Words: 1783 - Pages: 8
survey of two main consumer brands. Opted brands are Coke and Pepsi. These are from the soft drink product line and have been chosen because these are widely used consumer product brands all over the world, and results and conclusions can cover the consumer’s attitudes toward the competitive brands. Furthermore, both brands have been the prominent and standing brands among the beverage around the globe. The project will focus on determining the attitudes of Coke and Pepsi consumers. During the project
Words: 2376 - Pages: 10
CHAPTER I INTRODUCTION & THEORETICAL BACKGROUND OF THE STUDY 1 1.1 Introduction in to the topic and justification for choosing the topic A market potential forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. A standard analysis shows the projected number of potential customers divided into segments. The facts are sobering: the majority of small businesses fail within five years of starting up. While
Words: 8515 - Pages: 35
FACTORS AFFECTING BRAND LOYALTY AMONG SMALL SCALE SAVERS (A Case Study Bank) ABSTRACT The purpose of the study was to find out the factors affecting brand loyalty among small scale savers. This was a descriptive sample survey which targeted 100 customers of Equity bank Nairobi. The specific objectives of this study were to establish who loyal customers to Equity are, to determine the factors that make the customer satisfied, to examine how awareness work to help brand loyalty and to determine
Words: 11498 - Pages: 46
Market Analysis Overview Whether you are starting a new business or launching a new product, conducting a marketing analysis is the first step in determining if there is a need or audience for your idea. Knowing the market's needs and how it is currently serviced provides you with key information that is essential in developing your product/service and marketing plan. Too often, businesses spend thousands of dollars launching a "new" idea with a limited market because of competition. The owner
Words: 3774 - Pages: 16
Parle – G for Genius A Market Survey Report Marketing Management – I 2012 Section – I, Group no. 10, 2012-14 Parle – G for Genius A Market Survey Report Marketing Management – I 2012 Section – I, Group no. 10, 2012-14 CONTENTS 1. INTRODUCTION....................................................................................3 2. ON THE FIELD
Words: 2316 - Pages: 10
RAND Journal of Economics Vol. 33, No. 2, Summer 2002 pp. 298–318 Firm financial condition and airline price wars Meghan Busse∗ A firm that knows that cutting price may trigger a price war must weigh present versus future gains and losses when considering such a move. The firm’s financial situation can affect how it values such tradeoffs. Using data on 14 major airlines between 1985 and 1992, I test the hypothesis that firms in worse financial condition are more likely to start price wars. Empirical
Words: 12544 - Pages: 51
