Executive Summary: This report focuses on the importance of contract between two parties before commencing final deal. It will discuss the major outlines required in a commercial contract, the essential terms and conditions which both parties agree to and the clauses upon which the deal is finalized. Since the case is based on sale of good it will therefore include terms and conditions on which the contract is formed and the desired actions from both parties. The terms on which the sale of good
Words: 2323 - Pages: 10
EXECUTIVE SUMMARY This report summarizes the articles about the Shopaholism in the light of Consumer Behaviour. It starts with a research about the Consumer behaviour which points out what external (group, cultural and family influences) and internal factors influence a consumer decision and what are the steps that comprise a consumer decision making process. Then there is a research summarized about what are shopaholics, what motivates them to indulge in this excessive shopping, how they are different
Words: 4576 - Pages: 19
pankaj_mad@yahoo.com Abstract Retailing in India is gaining attention like never before. Organized retailing especially is creating euphoria amongst Indian consumers drawing them into malls and trade areas in huge numbers. Retailers are offering newer service dimensions to create unique shopping experiences for the customers. However, whether consumers are able to perceive newer service dimensions and getting affected for store patronage in new store formats or not, remains to be found out. Store image
Words: 8411 - Pages: 34
various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using mall intercept, 100 or more convenient samples were collected from the questionnaire. SPSS software was used to analyze this data. Then a final report with possible recommendations was written. During the course of this research, students made face-to-face interview with senior managers or CEO, selected appropriate Harvard Business School cases
Words: 3534 - Pages: 15
implementation of Customer Relationship Management (CRM) concept. CRM has its origin in the basic paradigm of bank marketing, i.e. to satisfy customers with the best possible alternative in the market through a relational exchange process. This paper reports on a research study of the adoption and use of CRM in banking sector and is just a small step in understanding the multidimensional construct of customer relationships and its implications in competitive environment. Keywords: CRM, Customer satisfaction
Words: 4079 - Pages: 17
Abstract This article presents the role of communication research in the clothing industry in Bangladesh. The aim of our research was to show how these clothing and textile companies use a marketing communication mix for the promotion of products and brands. Our findings suggest that a properly used marketing communication mix is a factor for success in the Bangladeshi clothing industry. The research results address three groups of companies. Companies with a more developed brand name place more
Words: 5615 - Pages: 23
Mobile Internet User Behavior 1 Situation Analysis of Mobile Internet User Behavior of the Six Mobile Operators: A Case in Bangladesh 1 Dr. Md. Mahfuz Ashraf, 2Najmul Hasan, 3Tonmoy Kumar Poddar 1 Director & Assistant Professor, Department of MIS, University of Dhaka 2 Student, Department of MIS, University of Dhaka 3 Student, Department of MIS, University of Dhaka Mobile Internet User Behavior Abstract 2 This study discloses mobile internet user behavior towards telecommunication
Words: 5375 - Pages: 22
vague definition of the ‘quality’ term by each individual, this study takes a step in determining the customer’s significant quality attributes towards the overall food quality dimensions. The findings of the study indicated that generally Malaysian consumers place relatively high level of importance on food freshness, followed by presentation and taste of the food. However, less importance is being placed on innovative food that indirectly could have minimal effect in the customers’ behavioral intention
Words: 3439 - Pages: 14
participant works through the learning activities of this course. Marketers are expected to be receptive to shifts in customer preferences, attitudes, and loyalties to a brand or a product. There is equally a genuine interest in the capacity of markets (consumers) to engage or respond to demand for innovation in product or service characteristics. At the same time developing a coherent marketing plan depends upon a range of skills, insights, and methodologies, but the focus of your endeavours must be crystal
Words: 1644 - Pages: 7
| |9.0 References |35 | 1.0 Executive Summary 1.1 Subject matter This report is to investigate the factors that will affect the choice making of purchasing Magnum ice cream in Tunku Abdu Rahman Tarc College. 1.2 Key findings Our primary objective, we are going to make a test to 30 students to bring prominence of
Words: 3239 - Pages: 13
