of brand associations on consumer response A. Belen del Rõo   Facultad de Ciencias Economicas, University of Oviedo, Spain Rodolfo Vazquez  Võctor Iglesias  Facultad de Ciencias Economicas, University of Oviedo, Spain Facultad de Ciencias Economicas, University of Oviedo, Spain Keywords Brand image, Brand equity, Consumer attitudes Abstract This paper studies the dimensions of brand image, focusing on the functions or value of the brand as perceived by consumers. In this way, four categories
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Yousuf: This letter is regarding our final report for M101 Principles of Marketing, entitled “Feasibility of Establishing a Fruit Juice Selling Chain in Dhaka City”, and due January 03, 2009. After doing extensive research on the topic and interviewing people from walks of life, we have found out that it is certainly not impractical if not feasible, and interestingly enough, people, in general, are intrigued by this idea. We believe that this report will aid in the future study of the topic and
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Journal of Economics, Business and Management, Vol. 1, No. 1, February 2013 Corporate Social Responsibility to Reflect Organization‟s Corporate Identity: A Content Analysis Musdiana Mohamad Salleh, Nabsiah Abdul Wahid, and Malliga Marimuthu Abstract—The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization’s corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization’s role as a ‘good’ citizen in society and is
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competition creates positive incentives for producers to boost technological progress, improve efficiency and optimize resource allocation, thus improving social welfare. Additionally, competition should improve consumers’ wellbeing by putting downward pressure on prices because consumers, for equal quality, should have more opportunities to buy cheaper products, kicking inefficient suppliers out of the market.2 Non-competitive structures, such as oligopoly, may not survive due to the incentives
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quantitative studies that examine outcomes and augment this understanding with information from qualitative studies and non-research literature. The latter provides information about the goals of outreach, assumptions and values, staffing issues, and consumer involvement. The paper concludes with implications for practice, policy, and research. Keywords: Homeless/homelessness, outreach, engagement, review. INTRODUCTION At a recent discussion among outreach workers in Washington, DC, one participant
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Research Methods –STA630 VU Research Methods (STA630) Contents Lesson 1: INTRODUCTION, DEFINITION & VALUE OF RESEARCH ........................ 14 What is Research?................................................................................................................... 14 What is the value of Research? ............................................................................................... 14 Research helps in developing methodologies ......................................
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Alternative Financial Services The world of finance is a growing industry, which helps provide the needs for individuals and businesses alike. Within the field of finance, there are many different sectors such as commercial banking, insurance, investment banking, and most importantly, Alternative Financial Services. The term Alternative Financial Services is described on the Federal Deposit Corporations website as follows: Alternative Financial Services (AFS) is a term often used to describe
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Lecture name: Dr. Hisyam Subject: Research Proposal Submission Date: 18 August 2014 Title: Factor that influence services quality in the Islamic banking system in Malaysia Student name: Tai Yen Ying Doris Student ID: Scm-014993 Course: Bachelor In Business Management Content Pages 1. Cover pages 1 2. Content 2 3.
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customer loyalty in an aggressive market. ß 2009 Elsevier Ltd. All rights reserved. 1. Introduction Competition in the Australian coffee outlet industry has intensified due to the invasion of international chain coffee outlets in recent years. A report by Parker (2005) predicted that the coffee demand in Australia will increase from US$268.57 million in 2006 to US$307.13 million in 2011,
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The following 18 questions relate to Ethical and Professional Standards. (27 minutes) 1. York Investment Advisers, which has publicly adopted the CFA Institute. Standards of Professional Conduct, has recently published a new marketing brochure highlighting the accomplishments of its investment professionals. Which of the following statements made in York's marketing brochure is a violation of Standard VII(B) Reference to CFA Institute, the CFA Designation, and the CFA Program? A. Roger Langley, Chartered
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