EXECUTIVE SUMMARY The following Marketing plan is about the introduction of a new innovative product by Pepsi which is named as “Aloe Tea”. This will be a convenience product which will be readily available to quench the thirst of our customers and will also give the nutritional benefits of Tea. The main characteristics of this product will be the hot and cool nature of the product i.e. it can be served as a hot drink as well as an iced drink; in both ways it will give the same satisfaction
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internet 10.1146/annurev.psych.55.090902.141922 0066-4308/04/0204-0000$14.00 BARGH MCKENNA Annu. Rev. Psychol. 2004. 55:X--X doi: 10.1146/annurev.psych.55.090902.141922 Copyright © 2004 by Annual Reviews. All rights reserved INTERNET AND SOCIAL LIFE THE INTERNET AND SOCIAL LIFE John A. Bargh and Katelyn Y.A. McKenna New York University, New York, New York 10003; email: john.bargh@nyu.edu, kym1@nyu.edu Key Words communication, groups, relationships, depression, loneliness Abstract The
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Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna
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your shoulder to lean on and your ear to listen during the past five years as we’ve come together on this journey. Thank you, Abel and Peyton, for sharing me with my studies and for often keeping me company while I studied for my exams and wrote my papers. Thank you also to my wonderful committee who were all so encouraging and patient with me, especially my Chair, Dr. Mark Peterson. Your excitement for my ideas inspired me as well as your belief in me. You have an unselfish and self-sacrificing nature
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1 6 CHAPTER Advertising, Publicity, and Sales Promotion In the summer of 1965, 17-year-old Fred DeLuca was trying to figure out how to pay for college. A family friend suggested that Fred open a sandwich shop—and then the friend invested $1,000 to help get it started. Within a month, they opened their first sandwich shop. From that humble start grew the Subway franchise chain with more than 33,000 outlets in 91 countries. Targeted advertising, timely publicity, and sales promotion have been
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Collection: 9 Data sources: 9 Primary data 9 Secondary data 9 Data collection instruments 9 Observation 9 Questionnaire: 10 SCALES OF MEASUREMENT 11 Overview 11 Interval Scale 11 Sampling: 12 Defining the population: 12 Determining the sample design: 12 Probability sampling: 12 Nonprobability sampling: 12 Population and Sampling: 13 Limitations of the research method: 13 Ethical Issues: 14 Conclusion: 14 QUESTIONNAIRE 16 Reference: 19 Appendix A: 19 ACKNOWLEDGEMENT: This
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|Q. No.1 |The establishment of panchayats, block samiti and zila parishad fulfils the need of the following principle | | |(a) |The principle of leadership |(b) |The principle of grass-root | | |(c) |The principle of democratic approach |(d) |The principle of whole family approach | |Q. No. 2 |Method Demonstration as an extension
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Complimentary Sample Summary Made To Stick Why Some Ideas Survive and Others Die THE SUMMARY Some stories stick with us forever. Long after we hear them, we could easily re-tell them. A lot of Aesop’s fables are like that: The Boy Who Cried Wolf, The Goose that Laid the Golden Egg, etc. We are all familiar with the opposite experience—reading an article that we can’t remember five minutes after we have finished, or listening to a lecture that leaves our brain as quickly as it enters. They
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Abstract Purpose – The paper aims to investigate both Western and Eastern corporate branding thoughts and examine the interrelation among four corporate branding dimensions (i.e. corporate name, image, reputation and loyalty) and their joint impact on consumers’ product evaluation. Design/methodology/approach – Building on extensive literature, a model of consumers’ product evaluation that includes the major determinants of corporate branding is proposed. Based on a sample of 218 Japanese and American
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Executive Summary Integrated marketing communication is being practiced by almost all companies now. The purpose of this report is to focus on the communication tools that will be used by Hewlett Packard (HP) and UNICEF to communicate their message to their target audience. Furthermore the objectives of each company will be analyzed in detail as well as the measure they will be using to measure their IMC outcome. Lastly we will be analyzing the differences between both companies based on their IMC
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