03-Brock.qxd 12/1/2004 10:51 AM Page 41 Chapter 3 ACTING AS WE FEEL When and How Attitudes Guide Behavior RUSSELL H. FAZIO DAVID R. ROSKOS-EWOLDSEN The Ohio State University University of Alabama C onsider each of the following statements. Do you believe the statement to be true or false? 1. College students who disapprove of cheating do not cheat on tests; it is only the students who view cheating as acceptable who do cheat. 2. When segregation was still legal, hotel
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‘ THE BUSINESS OF MASS MEDIA Advertising and Commercial Culture 345 Early Developments in American Advertising 351 The Shape of U.S. Advertising Today 359 Persuasive Techniques in Contemporary Advertising 366 Commercial Speech and Regulating Advertising 374 Advertising, Politics, and Democracy Back in 1993, the trade magazine Adweek wrote about “The Ultimate Network”— something called the Internet: “Advertisers and agencies take note: It has the potential to become the next great mass/personal
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Lobschat, L., Zinnbauer, M. A., Pallas, F., & Joachimsthaler, E. (2013). Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry. Long Range Planning, 46(PLS applications in strategic management: Partial Least Squares modeling in strategy research), 125-148. doi:10.1016/j.lrp.2012.11.004 Introduction In the past decade, managers have endeavored to build brands by creating a strong identity and conveying this identity through consistently managing
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WINTER 2006 VOL.47 NO.2 Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza How Social-Cause Marketing Affects Consumer Perceptions Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally published. REPRINT NUMBER 47212 PDFs s Reprints s Permission to Copy s Back Issues Electronic copies of MIT Sloan Management Review articles as well as traditional reprints and back issues
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TPS 101: INTRODUCTION TO PSYCHOLOGY TPS 101 serves as the beginning course in psychology; as such, it is broad in scope. The course will introduce students to the history of psychology, and current paradigms and theories. We will cover neuroscience, sensation, perception, memory, and language, stress and health psychology, personality and social psychology, intelligence, and developmental psychology. Because of time limitations, none of these topics can be covered in great depth. The reference textbooks
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Learning Outcomes By the time you finish this chapter you will be able to LO 5.1 Identify the essential elements of successful reading. LO 5.2 Explain how to improve concentration and read more effectively. LO 5.3 Discuss techniques for memorizing large amounts of information. LO 5.4 Analyze how best to retain what you have read. Page 104 “R ead the next chapter in the textbook by Tuesday.” “Read the first two articles in the course pack by next class.” “The test will cover
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This page intentionally left blank English Grammar Understanding the Basics Looking for an easy-to-use guide to English grammar? This handy introduction covers all the basics of the subject, using a simple and straightforward style. Students will ¢nd the book’s step-by-step approach easy to follow and be encouraged by its non-technical language. Requiring no prior knowledge of English grammar, the information is presented in small steps, with objective techniques to help readers apply new concepts
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Larréché The Alfred H. Heineken Chaired Professor of Marketing INSEAD Hubert Gatignon The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Rémi Triolet Simulation Expert How you can save paper. Please refer to page 2 before printing this document. Copyright © StratX 2015-02-03 i TABLE OF CONTENT I. Introduction to the Markstrat Challenge ________________________________________________ 1 1. 2. 3. 4. 5. 6. II.
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HOW TO GET THE TRUTH IN 5 M I NU T E S OR LESS IN ANY CONVERSATION OR SITUATION DAVID J.LIEBERMAN, PH.D. ST. MARTIN'S GRIFFIN NEW YORK ACKNOWLEDGMENTS I would like to thank Jennifer Enderlin, my editor at St. Martin's. She is an exceptional talent whose ability is matched only by her boundless passion for her work. And to those who have worked tirelessly, my warmest thanks to the publicity, marketing, advertising, and sales departments at St. Martin's for their intense efforts
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since it is best to document our conversations with a paper trail. I have yet, in nine years of being a UOP instructor, found a student who has a question or concern that couldn’t best be discussed via e-mail. If you need to call me, then please e-mail me first to schedule a time and to leave your phone number. For emergencies, when you are not able to gain access to messages on the Online Learning System (OLS), please send a message to my personal email address: susancolebank@gmail.com.
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