& P. Zoche Kingston, RI: RITIM, University of Rhode Island, 2001. ISBN: 0-965440-2-6 M-COMMERCE: THE ROLE OF SMS TEXT MESSAGES Ruth Rettie, School of Marketing, Kingston University, United Kingdom Matthew Brum, MBA student, Kingston University, United Kingdom Email contact: R.Rettie@Kingston.ac.uk ABSTRACT This paper explores the marketing role of SMS text messages. While Internet based m-commerce has been disappointing, commercial applications for SMS are developing rapidly. The conceptual
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listed in random order. This research was funded by a Google-WPP Marketing Research Award and the INSEAD Alumni Fund. The authors thank George Pappachen, Ali Rana, Kara Manatt, and Aaron Katz for their assistance and support with this research. This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract=2029496 * Assistant Professor of Marketing at INSEAD, 1 Ayer Rajah Avenue 138676 Singapore. Email Yakov.bart@insead.edu
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Introduction 1 2 3 4 5 6 7 8 vii Organization 1 Clarity 11 Word Choice 21 Mechanics 39 Revising, Editing, and Proofreading 55 Untimed Essay Writing Strategies 67 Timed Essay Writing Strategies 85 Sample Essay Prompts and Essays 97 Resources 111 CONTENTS HOW TO WRITE GREAT ESSAYS v Introduction n your preparations for college, you may find yourself facing a handful of high-stakes essays. Your college application requires
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Fall Protection [pic] |Construction Safety and Health |U.S. Department of Labor | |Outreach Program |OSHA Office of Training and | | |Education | | |May
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Journal of Consumer Research, Inc. Behavioral Evidence of the Effects of Televised Food Messages on Children Author(s): Gerald J. Gorn and Marvin E. Goldberg Source: Journal of Consumer Research, Vol. 9, No. 2 (Sep., 1982), pp. 200-205 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/2489129 Accessed: 27-02-2015 11:49 UTC Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms
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57) How to Write Negative Messages in a Positive Way? PREPARED FOR: Mr. Zahid Hassan Khan Course Faculty C501: Managerial Communication PREPARED BY: Chowdhury Rashdi Al Rashid ID: ZR57 MBA 45 D Section- A INSTITUTE OF BUSINESS ADMINISTRATION UNIVERSITY OF DHAKA 20 June, 2011 Introduction: Communication in today’s business place has become more complex. And negative message make thing even more complex. A negative message is any message to which the reader will
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help and tutor support. 4 Chapter PLANNING BUSINESS MESSAGES Multiple Choice 1. The three primary steps involved in preparing a business message are a. planning, writing, and completing. b. informing, persuading, and collaborating. c. defining the purpose, the main idea, and the topic. d. satisfying the audience's informational, motivational, and practical needs. ANSWER: a; DIFFICULTY: easy; PAGE: 90; TYPE: concept 2. In developing business messages, the stage during which you step back to see whether
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online marketing: casting the next generation strategies Amalesh Sharma Amalesh Sharma is a Teaching Associate based at the Indian School of Business, Hyderabad, India. Introduction The purpose of the old module of marketing was to dictate a message to the mass market. With changes in time, requirements, technology and expectations of the customers, the field of marketing itself has experienced significant changes. It is noteworthy to mention that marketing dynamics shifted from ‘‘farm centric’’
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Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form
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ENGAGING AUDIENCES: AN ANALYSIS OF SOCIAL MEDIA USAGE IN ADVERTISING A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Mass Communication in The Manship School of Mass Communication by Emily Fay Mabry B.S., Louisiana State University, 2008 May 2010 ACKNOWLEDGEMENTS The inspiration for this research emerged from the opportunity to live in New York City
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