Case 1: Samsung Electronics 1. As for the success of Samsung today, do you think it is related to its international human resource management strategies? If the answer is yes, please explain how and why? Samsung has seen tremendous success in recent history, and 2012 has been nothing short of stellar for the consumer electronics vendor so far. So what made these successes for Samsung? In my opinion, there are some factors that bring the success to Samsung, which are: leadership, product
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In 2000, Samsung was by its own admission "a third-tier commodity brand with very little product differentiation." [The quote is from Eric Kim, who was at the time of the quote, 2003, executive vice president for global marketing operations at Samsung.] Interbrand (with Businessweek/Bloomberg) provides an annual ranking of the world's most valuable brands. [see Interbrand - Best Global Brands 2012 - 2012 Report]. Currently (2012) Samsung is #9 on that list. Its brand is valued at almost $33 billion
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SAMSUNG Company’s Profile Samsung Group is a South Korean multinationalconglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand. On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea, with 30,000 won. At the start, his business focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. Over the next three
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8 – Samsung: From Gallop to Run 1] How was Samsung able to go from copycat brand to product leader? Samsung started out as a maker of cheap consumer electronic knock-offs. CEO Lee Kun-hee has taken major strides to make Samsung the company it is today. In 1993, Lee unveiled what he called the “new management,” which was a top-to-bottom strategy for the entire company. Under Lee’s new management, he took Samsung Electronics in a very ambitious new direction. His goal was to make Samsung become
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Explain what you understand by the concept of the “competitive advantage”. The authors suggested three tests to determine the source of competitive advantage. Explain. (You may need to do some reference. Use online databases from library). Definition of 'Competitive Advantage is an advantage that a firm has over its competitors, allowing it to generate greater sales or margins and/or retains more customers than its competition. There can be many types of competitive advantages including the firm's
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Project: Samsung 1. Executive Summary Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand. It was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late
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of APPLE and SAMSUNG Submitted By : Kunal Choudhary 11BSP0479 INDEX Executive Summary: 2 Introduction: 3 Objective of the Study: 6 Scope of the Study: 7 Research Methodology: 8 Limitations of the Study: 9 CRM and E-CRM implementation: 10 Major Findings: 14 Conclusion: 15 Recommendations: 16 Bibliography: 17 Executive Summary: The report studies the comparison between the Customer Relationship Management (CRM) strategies performed by Apple and Samsung with respect
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BY VARUN MALHOTRA SEC-H 11BSPHH010930 PROJECT ON PLACE & PROMOTION, C.S.R, SOCIAL MEDIA OF Place Strategy of Samsung The place strategy of Samsung is of three types: * It follows intensive distribution. * It follows selective distribution. * It follows exclusive distribution. The place strategy also includes * 24 state level distribution offices * Direct Dealer interface * Regional dispatch centers(RDC) Distribution System * One level channel
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WHAT'S NEXT about his Atlantis campaign, which sells the notion that a stay at the resort will transform vacationers. In one ad, a family of dolphins swims toward the resort. As they reach the shore, they morph into a vacationing family who walk onto the beach. "The effects do serve the strategy of communicating a fun, tropical, family, destination, but other than that -big deal," says Bob Garfield, advertising critic at Advertising Age. "If Ratner is supposed to STRATEGY & COMPETITION Sony
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5. Outsourcing strategies (Samsung Mobile) Despite Samsung has all the resources it needs to manufacture its own smartphones, according to the Korean media Samsung is looking to outsource some of the manufacturing work to other companies, especially for its low-end and mid-range smartphones like “Galaxy”. In this way Samsung’s own manufacturing plants will focus on premium smartphone production. The production of Samsung’s The Galaxy Trend DUOS is done by a subcontractor, Zhonghuan Telecommunication
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