INTRODUCTION The case is about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Group formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics
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2015-03-16 Case Assignment & Guiding Questions for Case Analysis Prof. Park Strategic Management Course Requirements & Grading Attendance/Class Contribution Mid-term(in class) Real Case Analysis (Final Group Project) * replace the final exam * Adjusted by peer evaluation Case Report and Presentation (Group Project) * Adjusted by peer evaluation 20% 30% 35% 15% Total 100% 1 2015-03-16 Case Report and Presentation (Group Project) • We will discuss around 10 business cases in this
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Conversation Driving Culture Change at Samsung Semiconductor Dr. Ho-Kyoon Chung and Grant Gustafson Samsung Electronics Co. Ltd., since its foundation in 1969, has developed a broad range of electronics and related items from semiconductors and finished home appliances to telecommunications hardware and multimedia products. A listed company on the Korean Stock Exchange, Samsung Electronics’ sales reached US$20 billion in 1996. Samsung Semiconductor, the largest of Samsung Electronics’ four core business
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of APPLE and SAMSUNG Submitted By : Kunal Choudhary 11BSP0479 INDEX Executive Summary: 2 Introduction: 3 Objective of the Study: 6 Scope of the Study: 7 Research Methodology: 8 Limitations of the Study: 9 CRM and E-CRM implementation: 10 Major Findings: 14 Conclusion: 15 Recommendations: 16 Bibliography: 17 Executive Summary: The report studies the comparison between the Customer Relationship Management (CRM) strategies performed by Apple and Samsung with respect
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Detergent wars: Nirma, Wheel & Ghari HLL entered India in 1957 and was the undisputed leader in detergent space. Surf was the most selling detergent in India. However in 1980's Surf suffered huge losses at the hands of a new and small firm, Nirma Chemicals. Nirma was launched in 1969 and its primary focus was to create a good, branded product at affordable prices. The product was priced far lower than the market leader - Surf. Nirma caught the attention of the middle-class and lower middle
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CASE STUDY ON APPLE INC. IN 2010: THINK DIFFERENT Submitted by AATMIKI SINGH PB1201 ABSTRACT This case is about the Apple Inc. and its journey through last 35 years under the visionary and innovative ideas of founder Steve Jobs. It started in 1976 with Apple I, which was a computer circuit board. Soon after launching Apple I, the company came up with Apple II, which quickly drove Apple to become the PC industry
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target customers were business and government organizations (Wikipedia, 2014). In my opinion, I would say that RIM was the first to come out with an innovation and technology for smartphones. It had a vision for the future, and it was after they came out with their first Blackberry smartphone in 2000 that companies such as Apple and Samsung followed suit. When the Blackberry first came out in 2000, RIM faced its first and biggest challenge on its intellectual property in which it was sued by
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Conversation Driving Culture Change at Samsung Semiconductor Dr. Ho-Kyoon Chung and Grant Gustafson Samsung Electronics Co. Ltd., since its foundation in 1969, has developed a broad range of electronics and related items from semiconductors and finished home appliances to telecommunications hardware and multimedia products. A listed company on the Korean Stock Exchange, Samsung Electronics’ sales reached US$20 billion in 1996. Samsung Semiconductor, the largest of Samsung Electronics’ four core business
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Group Case Group #8 The Information Technology Industry MAN4720-011 GLOBAL STRATEGY AND POLICY Fall 2014 CRITICAL CASE ISSUES: (CI #1) INTERNAL ENVIRONMENT: Leadership The change in leadership led to changes in the internal environment and marketing strategies. (CI #2) ECONOMIC: Domestic Market Apple (iOS capable) phones are losing market share to Android capable phones. (CI #3) EXTERNAL ENVIRONMENT: Foreign Markets The Apple Corporation is criticized
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Management and Innovation MG 7953 Global Innovation Fall 2014 Professor: Tom Helling Saturday @ 1:30-6:00 pm (see dates of class per session dates below) Contact Details: th930@nyu.edu 917-593-0946 (mobile) Course Description: This course focuses on the global dimension of technology-enabled innovation. Topics covered include: motivation for a global business outlook, how to proactively access global sources of innovation, coordination and organization of innovation-oriented activities
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