SAMSUNG ELECTRONICS 1) What is the case about? By investing in the DRAM production in the 80´s, the Samsung Company managed to turn Samsung Electronics group into its main source of revenue. The company developed a very specific strategy: * Investment in production process in order to increase productivity : the main goal being to produce more quickly with less mistakes * Leading in frontier product : always be the leader in technology * Quality control : always focus on the quality
Words: 1846 - Pages: 8
Management Summary Samsung wants to introduce a new line of mp4 players. This plan is a detailed analysis on how Samsung can best introduce this product in The Netherlands as well as in Germany. First there is internal analysis of Samsung than external analysis will follow, which will focus on the Netherlands and Germany. Samsung wants to introduce this product in an already very competitive market, the MID market (Mobile internet device). One of the main competitors of Samsung, Apple, is already
Words: 10006 - Pages: 41
industry sector. Next sector is the computer manufacturers like Apple and Dell. After this the value chain has service companies for the computers as well as the retail network to sell the computers as the next industry sector. Betz in this case study reviews Samsung Electronics, an electronics company which created laptop components but moved through the value chain to become a leading laptop manufacturer (Betz, 2011). Figure 1: Industrial value chain (Betz, 2011) Betz describes the evolution
Words: 720 - Pages: 3
is both good and bad, but mostly good. After reading this week’s case study, I truly believe that the ethical situations that have come about in recent years are minimal compared to some of the organizations we have studied up to this point. I believe that Apple maintains an outstanding philosophy and organizational culture, but that has also had a negative effect on their market and competition. Apple has been known for innovation as well as keeping their advancements confidential. The one issue
Words: 782 - Pages: 4
Communicating Sustainable Growth Material Issues Samsung Electronics is not just about achieving growth and change, but also does its utmost to take on important social responsibilities, such as promoting prosperity and coexistence of the global community. Samsung will spare no effort to create value through corporate sustainability management - making sure it protects the environment, shares growth with suppliers and cultivates its pool of talent , while also strengthening its position as a
Words: 3220 - Pages: 13
threats. Samsung Electronics Co. Ltd is the leading brand in the world. To be a market leader might be easy but to maintain that lead is one of the difficult tasks. (Lee et al. 2015) SWOT analysis on Samsung Electronics would provide insight of the company. Samsung’s biggest strength is its expenditure on the research and development (R&D) department. Innovation is crucial in technology sector, especially, where companies like Apple, Intel, Microsoft, are operating. In 2015, Samsung spent the
Words: 613 - Pages: 3
Project Report ON Samsung Submitted To: - Submitted By: - Central Uniersity of Jharkhand Samsung History Samsung's history dates to 1938 when "Samsung General Stores" opened in North Kyung-sang Province, Korea. The company conducted its trade business until the 1950s when it became a producer of basic commodities such as sugar and wool
Words: 5443 - Pages: 22
Apple’s iPhone. As a result, some of this analysis focuses on the competition of Samsung on Apple. This analysis will also provide a description Samsung that will be Centurion Mobile’s main competitor. It will also focus on issues that Apple has had in the marketplace because these issues may pertain to problems that Centurion will face in implementing the Generation (University of Phoenix, 2011). Competition Samsung is a global leader for electronic devices. However, unlike most others the company
Words: 1901 - Pages: 8
1. Develop a cause map depicting Samsung’s situation at the end of the case. See Exhibit 1 2. Strategy: a. Research & Development (R&D): b. Human Resource: c. Finance/Capital: d. Production: e. Marketing/Sale: 3. Cost and differentiation advantage: Samsung had both cost and differentiation advantage over its rivals. Kun Hee Lee, chairman of the Samsung Group, stern advice to his employees were to always demand superiority in product design and price efficiency which were directly
Words: 745 - Pages: 3
1 2.0 Influence 2 3.0 Critique 3 3.1 Invention and Innovation 3 3.2 Fast Follower/Defensive Innovative Strategies 4 3.3 Technology and the S-Curve 5 3.4 The Gestalt Rules of Perception 7 3.5 Intellectual Property – Registered Trademarks 8 3.6 The Golden Ratio 9 3.7 Failure – Pearson’s Uncertainty Map 10 3.8 The Battle of Trafalgar and Dynamic Capabilities 11 3.9 Drucker’s Seven Sources for Innovation 12 3.10 Marketing 13 3.10.1 Differentiation/Products
Words: 3825 - Pages: 16
