brand loyalty Preference of consumers for the products of established companies. BRAND LOYALTY Brand loyalty exists when consumers have a preference for the products of established companies. A company can create brand loyalty through continuous advertising of its brand-name products and company name, patent protection of products, product innovation achieved through company research and development programs, an emphasis on high product quality, and good after-sales service. Significant
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manufacturing of notebook computers. Upon realizing that the developments that were taking place at Microsoft aligned perfectly with its own vision of mobile computing, HTC leapt at the opportunity to become pioneers in this space. By using its first-mover advantage into the PDA space (and by extension the smartphone space), many branded handset companies and network providers went on to hire HTC to manufacture its devices. Lauded for its ability to customize products, the contract manufacturing business
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Porter’s Five Forces Analysis | Developed | Emerging | Rivalry within an industry | High- Apple, Samsung, RIM- well positioned competitors | Low in the remote areas specially India, High in urban areas in other emerging countries due to influx of Chinese and Korean manufacturers. | Bargaining Power of customers | High due to switching costs being low, existence of variety of phones. | Low in rural areas and high in urban areas due to the price sensitivity. | Bargaining power of suppliers
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designing its products from scratch. His leadership strategy was to deliver breakthrough, highly integrated user experience. Jobs carefully added top-notch resources and managed company’s milestones so that Apple Inc. could continuously have a competitive advantage and increased customer value. Apple’s Inc. Current Performance Throughout history, Apple delivered to its customers complete computer solutions, including hardware, software, and peripherals that allowed consumers to simply “plug and play”
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Current Market Conditions Competitive Analysis Apple, Inc. is a multinational. Their leading product is a smartphone called the iPhone, which began selling in the early 2000's. It has made them billions of dollars over time because their cost to manufacture the phone is less than what they can charge to sell the phone to consumers. Apple is known to have expensive products, but their products still have a high consumer demand. In this paper, we will discuss Apple Inc. competitive market analysis. Company
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From Followers to Market Leaders: Asian Electronics Firms in the Global Economy Henry Wai-chung Yeung Department of Geography, National University of Singapore, 1 Arts Link, Singapore 117570 (Tel: 65-6516 6810; Fax: 65-6777 3091; Email: HenryYeung@nus.edu.sg; Homepage: http://courses.nus.edu.sg/course/geoywc/henry.htm) Forthcoming in Asia Pacific Viewpoint, Vol.48(1), pp.1-30, 2007. Acknowledgement An earlier version of this paper was presented as the Asia Pacific Viewpoint Lecture at the International
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Apple 1.Supply Management Model Apple gains a massive competitive advantage mainly due to its operational excellence. To abbreviate, it is Apple’s control over the whole supply chain, from designers to suppliers, from logistics to retail stores, that made Apple’s products popular and profitable. Apple’s designers work close to its suppliers and manufacturers, optimizing the old product lines to gain production competence at the very beginning. Apple then makes a great deal investments to suppliers
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iPhone 5 Report | | Assessing and analysing the three levels of the marketing environment | By Simona Zhelyazkova Vasileva, Student Number 201230259 | 2. Executive summary The report provides an analysis and evaluation of the three levels of the marketing environment of iPhone 5. It analyses the relationship between the influence of internal, macro and microenvironment on the product development and the potential success of iPhone 5 in the UK market. The internal environment will be
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Apple if its top executives had not supported investment in iPads? Answer- The idea of an iPad took the market by storm. If Apple’s executives had not supported the investment in iPad, then any of their rivals would have launched a tablet. Just like Samsung, HP, Microsoft did just after Apple launched their iPad. If that would have happened, then Apples share in the electronic industry would be limited to mobile phones and computers only and Apple would have lagged behind from its rivals and the scenario
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Name : Nilofer Sumra Student ID – 20121566 Class – 119 Marketing Management Individual Assignment 4.705 Question: 1 The biggest task for any of Blackberry in today’s era is to implement the effective marketing strategy with the endorsement of accurate marketing mix. Through initiatives & marketing strategies company attempts to capture maximum returns - this entire practice refers to value based marketing
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