Samsung Case Analysis Lindsay Eddow Luxchmi Gill Jonathan Lee Carol Lin GBA 652: Marketing Seminar Professor Kevin Moncrief Fall 2014 California Polytechnic University Pomona Table of Contents I. Company Background 4 Values & Philosophy 4 Vision 5 Performance 5 History 5 The Samsung Philosophy 5 Samsung Electronics Co., LTD 6 Operations 6 Products 7 Design 7 Environmental Record 7 II. Issues / Problems 9 III. Company Goals, Objectives, or Drivers 14 IV.
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When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores in 2008 before Nokia had major problems with smartphones – see Case 9.2 and Case 15.1 for this later situation. Early beginnings
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(140201098) • Pratyush Sahu (140201102) • Prejith Alex (140201104) • Rajat Garg (140201106) • Rajat Mehta (140201107) • Rajat Sharma Gollapudi (140201108) 7 Contents Acknowledgement 2 MIDCOM 3 PRODUCT MIX 5 Nokia 5 Samsung 5 Microsoft 6 Sandisk 6 PROMOTION STRATEGIES 7 Bonus Packs 7 Price-off 7 PRICING STRATEGY 8 Market Penetration 8 Market Skimming 8 DISTRIBUTION CHANNELS 9 Push-Pull Strategies 9 Channel selection 9 Key Findings 13 Acknowledgement
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Key Strategic Challenges facing Apple Computer C. Meyer (2011) commented in his article by saying “It’s hard to get headlines with 5% market share. When your market capitalization passes Microsoft, everyone watches. For a firm that highly values control and secrecy, Apple now stands center-stage with the flood lights shining bright.” Although many are quick to focus on a company’s weaknesses, most winners lose their step by over relying on their strengths. Apple’s success has been fueled
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technology that will help drive the workforce and help move the business with work practices. These strategies will help drive the behavior of the workforce. (Greenberg, 2013,2010, 2005) Organizations must constantly strive to maintain a competitive advantage within the marketplace; the development of a strategic plan is essential to the success or that endeavor, as it helps to deliver the best possible results for both business decisions and practices and determines the long-run performance of
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CASE ANALYSIS: Apple Inc. in 2010 MNGT 589 Strategic Management Teacher: Dr Henry Foster Group Members: 201280009 Clara Liaw Tsui Ling 201280026 Huo Yuanyuan 201280014 May Su Thwe Mang Table of Contents Executive Summary 3 Company background/history 4 Mission, Vision and Values 4 Context: External Environmental Factors 6 Internal Environmental Factors 8 SWOT Analysis Strategic Statement Strategic Issues The Conceptual Framework Strategic Alternatives Most
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1. What, historically, have been Apple’s competitive advantages? Apple, one of the most famous, valuable, and competitive company in nowadays marketplace. Although it was once almost bankrupt, its competitive advantages of innovation and differentiation bring Apple to the leader position in the industry. At the beginning of Apple, it was only focus on making computers. However, with Steve Jobs’ innovation, it started to diversify its product lines and successively introduced
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International Business Strategy II 1. Liu Shu 6509037 Introduction Google and Apple are giants in technology industry. These two companies provide innovate products or service and have unique organizational structure and culture. Under the increasing pressure of cost reduction and local responsiveness caused by globalization development, both Google and Apple are transforming into transnational organizations. This report will critically
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Introduction The Apple Corporation was founded in April 1976 and has launched its business in 1977 where they became a market leader in the field of computers, software, media devices, and portable digital music players. Today the Apple Corporation is a multinational corporation and the world’s second largest information technology company. They are known for designing, developing and selling their products and services that have involved consumer electronics, computer software and personal
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Roy Esgrow Ben Kourian Bishoy Mesdary Anthony Owen Georges Raphael Apple Within the case of Apple Inc. in 2012 my team will discuss how Apple’s strategy of differentiation helped cultivate a competitive advantage within the PC industry. Next, we will take a look at the current state of the PC industry and how attractive we believe the industry will be going forward. Lastly, after looking at Apple’s past strategy and how successful the PC industry today we’ll discuss if Apple will continue to succeed
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