COMPETITIVE STRATEGY MICROMAX –THE INDIAN INNOVATOR Can Micromax make the leap from Indian to global brand? Faculty Guide: Naveen Coomar SUBMITTED BY: ANKUR MAKHIJA ROLL NO .55 IIFT PT 12-15 What is Competitive Strategy? Competitive Strategy is defined as the long term plan of a particular company in order to gain competitive advantage over its competitors in the industry. It is aimed at creating defensive position in an industry and generating a superior ROI (Return on Investment)
Words: 6054 - Pages: 25
led Samsung to reorganize in 2009? A) failed joint ventures B) foreign trade restrictions C) global economic conditions D) emerging market competition 2. Structure must fit an organization's ________, or it will not work. A) environment B) traditions C) culture D) strategy 3. Firms typically internationalize in response to all of the following EXCEPT ________. A) need for diversification B) affects of governmentalism C) increased global competition
Words: 968 - Pages: 4
Private Business : a) Apple Inc. is a technology company , which is an multinational corporation with headquarters in Curpertino ,California and specialize in design , develop and sell technology electronics . Apple was established by Steve Jobs , Steve Wozniak and Ronald Wayne on April 1,1976 and become the world’s second largest information technology company around the world . b) Apple is a public company ,which sell technology electronics such as computer , mobile phone and laptop . Furthermore
Words: 1088 - Pages: 5
Threats…………………………………………………………………….9 Marketing Opportunity Analysis…………………………………………………………10 Marketing Plan Summary……………………………………………………………….11 Target Market……………………………………………………………………11 Competitive Benefits………………………………………………………………12 Positioning Statement…………………………………………………………….12 Promotional Plan…………………………………………………………………………12 Gaming Conferences…………………………………………………………….13 Online Promotion and Advertising………………………………………………13 Beta Release for Critics……………………………………………………………14 Product Marketing and Cost………………………………………………………14
Words: 3426 - Pages: 14
Marketing plan Each business, product or brand needs a detailed marketing plan. What does a marketing plan look like? Our discussion focuses on product or brand plans. With a detail plan, any business will be better prepared to launch a new product or build sales for existing products. The purpose and content of a marketing plan A marketing plan serves to document how the organizations strategic objectives will be achieved through specific marketing strategies and tactics, with the customer
Words: 4273 - Pages: 18
Abstract The purpose of this study is to analysis changes management in the RIM Company. The study investigated how well the external and internal changes in RIM and analysis the environment remote effects on the company transformation. The research design included literature review, data collection, data analysis and recommendation. It is no longer the era of BlackBerry, as one of famous company in Canada. Before the iPhone launched on, BlackBerry seems like a legendary brand in cell phone industry
Words: 3393 - Pages: 14
recently the service quality seemed very poor to me as the staffs do not greet in a friendly manner plus the food takes so much time to get served which makes us even more frustrated. As with manufacturing firms, successful service businesses use marketing as
Words: 2674 - Pages: 11
7CASE 6-1 FACEBOOK OVERVIEW Three years ago 1-800-Flowers, long a pioneer in Internet marketing, became the first national florist to create a fan page on Facebook. It used the free page to build relationships with customers and sell selected products, but it spent very little money advertising on the site. In January, however, the company began buying a different kind of Facebook advertisement. “Sponsored stories,” as they’re called, let marketers pay to turn actions people take on Facebook
Words: 5869 - Pages: 24
AN ANALYSIS: HTC, THE INDUSTRY AND TAIWAN GROUP PROJECT JAPAN & THE FOUR ASIAN TIGERS SMARTPHONE TABLE OF CONTENTS INTRODUCTION ......................................................................... 3 1 Taiwan's Economic History ............................................................ 4 2 Impact of Globalization on Taiwan .................................................. 5 3 PESTEL- Analysis of Taiwan .......................................................... 6 3.1 Political
Words: 11602 - Pages: 47
Alexander Tsakirides Assessment: Marketing Strategy Analysis Topic: Intel Corporation Introduction Intel Corp. is an American multinational company that specializes in the development of chipsets and processors such as motherboard chipsets, NIC (Network Interface Controllers), integrated circuits, flash memories, graphic chips, embedded processors and generally computer and communication based devices. However, they are mostly known for their Intel Processors. The company was founded on July 1968 and
Words: 2958 - Pages: 12
