Le Van Huong: W141732952 Date: 21/11/2013 Contents Executive Summary: 4 1. Introduction: 5 2. Background: 5 2.1 Dates of facts: 5 2.2 Mission and vision statement of Apple: 6 2.3 The competitive advantage of Apple: 7 3. Marketing strategy: 8 3.1 Ignore your critics: 8 3.2 Turn the ordinary into something beautiful: 8 3.3 Justify your price: 9 3.4 Communicate with the language of your audience: 9 3.5 Extend the experience: 9 3.6 Build a tribe: 9 3.7 Become the
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Inc is an US based global organization. The company’s headquarter is located in California. The company designs, sells and advances computers, consumer electronics and software. The famous hardware of Apple is Mac series of computers, the iPod music players, Smartphone and iPad tablet PCs. The famous software are iOS & OS X operating systems, the media browsers of iTunes, the safari web browser and iWork and iLife production and originality suits (Yohe, 2011). The company was founded in the
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Electrolux produced the first household vacuum cleaner known as the Lux 1 and in 1925, Electrolux entered the refrigerator market. * In 19151 first household washing machine and 1959 first household dishwasher was introduced. * Acquired over 300 companies from various countries and in 1997, Electrolux began restructuring program to improve its bottom line. * After success in the European markets, Electrolux appliances were introduced in North America in 2004 and Hans Straberg was appointed President
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Gateway Computers. Company Background The story of Gateway is an inspiring one. The company, originally called Gateway 2000, was founded in 1985 in an Iowa farmhouse by Ted Waitt, the son of a fourth-generation Iowa cattleman. Armed with a rented computer, a three page business plan, and a $10,000 loan guaranteed by his grandmother, Waitt dropped out of the University of Iowa to pursue his dream. Gateway’s early value proposition was similar to what it is today: offer products directly to the customer
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Learning with Cases INTRODUCTION The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods
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Marketing Strategies & Value Innovation Report Submitted To: Sir Ejaz Wasay Submitted By: Shazre Bukhari Abdul Basit Shamim Saba Ishtiaq Acknowledgement First and foremost we'd like to thank Almighty Allah who gave us the strength and knowledge to complete this report. We would also like to thank our course instructor Mr. Ejaz Wasay for assigning an interesting project which has enhanced our research skills and for imparting knowledge by conducting every class in an interesting
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Running head: MARKETING ANALYSIS OF SONIC PDA 1000 Marketing Analysis of Sonic PDA 1000 Abstract The purpose of this group project is to provide the members of LU BUSI-520 Delta Group with a patterned professional forecasting model for research and analysis of a prospective new product. The new product will be the Sonic 1000 PDA; a fictitious product formulated especially for this mock-up analysis (Kotler, & Keller, 2009). Through experiential collaboration, the members of Delta Group should
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coverage, and comprehensive information about companies, decision makers, and industries - along with powerful tools to put this information to work for your business. Hoover's offers everything you need to successfully: * Identify and evaluate potential sales leads, markets, and business partners * Deepen relationships with current customers * Assess competitive risks and eliminate threats * Build presentation-ready reports and customized lists of companies, industries, and decision makers Unlike other
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International Business Strategy II 1. Liu Shu 6509037 Introduction Google and Apple are giants in technology industry. These two companies provide innovate products or service and have unique organizational structure and culture. Under the increasing pressure of cost reduction and local responsiveness caused by globalization development, both Google and Apple are transforming into transnational organizations. This report will critically
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Table of Contents 1. Executive Summary 2. Company Background 3. Vision & Mission 4. Micro & Macro – product related 5. KSF 6. SWOT 7. Strategic Thrust 8. Strategic options 9. Recommend Strategy – medium term 10. Strategic Marketing Mix – 4ps – Action Plan (Box) 11. Managing and developing strategic direction e.g. performance measures, control etc. 12. References Executive Summary Company Background Apple Inc. is an American corporation that designs and manufactures computer
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