Samsung Electronics Company Global Marketing Operation

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    Samsung Case Study

    Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment Caryn Ng Kar Yan B1102572 Keah Mei Sian B1102580 Nur Fathiha Bte Johan Ariffin B1100381 Mohd Roshan bin Mohd Yusop B0101223 Sarkunarajah S B1001971 Wan Arjunaidi Bin Awang @ Wan Abdul Halim E0300073 Abstract Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with

    Words: 6166 - Pages: 25

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    Mba611 Strategic Marketing Plan

    STRATEGIC MARKETING PLAN FOR LG ELECTRONICS NIGERIA STRATEGIC MARKETING PLAN FOR LG ELECTRONICS NIGERIA Omoruyi Okekumata Omoruyi Okekumata TABLE OF CONTENT table of contents i EXECUTIVE SUMMARY ii II Introduction 4 III Situation Analysis 5 1.1 competition analysis 5 2.1 pest factors in lg 5 2.1.1 political factors 5 2.1.2 economic factors 5 2.1.3 social-cultural factors 5 2.1.4 technological factors 5 3.0 PORTER’S FIVE FORCES ANALYSIS OF LG ELECTRONICS 6 3.1 Rivalry

    Words: 4770 - Pages: 20

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    Case Analysis - Haier

    the overseas market as a quality brand, Haier decided to venture into India in 2004 owing to the potential market share it could amass. T.K. Banerjee, appointed as president of the Indian operations, set out to acquire 20% of the white goods market over a 5 year period and to place Haier in the top three companies in the industry in 7 years. However, these targets were far from being reached after the specified time period. The key issue was that the estimated growth had not been achieved. And according

    Words: 1306 - Pages: 6

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    Consumer Perception

    VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A., Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)], Index Copernicus Publishers

    Words: 7924 - Pages: 32

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    International Business Environment

    Compare and contrast the activities of two companies of your choice in the same industrial sector in developing new technology to try to maintain competitive advantage. CONTENTS INTRODUCTION 3 TECHNOLOGICAL DEVELOPMENT 4 (i)PRINCIPAL STAGES OF TECH DEVELOPMENT 4 (ii)BASIC INDEXES OF TECHNOLOGY 4 ROLE OF R&D 5 TECHNOLOGICAL INNOVATION 7 ANALYSIS 10 (i)SAMSUNG 10 (ii)APPLE 12 PORTER’S

    Words: 4213 - Pages: 17

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    Samsung Pestel

    1. Abstract and Introduction Samsung, one of the largest manufacturer, distributor, and marketer of the mobile phone industry in the world. Samsung is recognized as the top 10 world’s most valuable brand in 2012. Although Samsung has about 33.1% market share rate in the mobile phone market, Samsung still has to consider about their macro-environment and its opportunities and threats. Samsung has to analyze their Political, Economic, Social, Technological, Environmental

    Words: 2406 - Pages: 10

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    Kodak Turnaround

    Name: Professor: Class: Date of submission: Turnaround strategy for Kodak Introduction The rapid changes in business environment and increased domestic and global competition have made the business environment to be more unstable. Organizations of different sizes are struggling to survive if they do not change according to the changing business environment. Many organizations have realized the need to change in order to survive in the changing business environment. Businesses which do not

    Words: 3894 - Pages: 16

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    Smartphone Business Proposal

    to IPhones, Samsung Galaxies/Notes, Windows HTCs, and other substitutes with similar capabilities. Cellular phones no longer only serve as a verbal communication device but as a compact computer that has many of the same capabilities that the laptop or personal computer has in the home. Market Structure The smartphones market is relatively young and in the maturing stage with new and improved technologies developing every day. The direct competitors for Apple Inc. are Google, Samsung, Hewlett-Packard

    Words: 2238 - Pages: 9

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    Htc Case 2011

    another from the market?, How compete in the market of tablets? How important is for the company be leader in tablet?, and How face the Strategy IP be moving forward? Problem: HTC is a well know Taiwanese company, recognized as one of the best handset hardware manufacturer. At the beginning they were producing handset for well-known companies such as Microsoft, Compaq, Handspring (Treo) and even Google. Later they focused in carrier

    Words: 3365 - Pages: 14

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    Amazon

    AMAZON.COM: GLOBAL STRATEGIC ANALYSIS IN INTERNET AND ONLINE INDUSTRY: THE FUTURE OF ONLINE SHOPPING COMPETITION SYSTEMS. 5/6/2015 Group Global Strategic Analysis Project for MGMT 471 Role of the Global Corporation Executive Summary Amazon.com, Inc. is an American electronic commerce company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States.[12] Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blue-rays

    Words: 2319 - Pages: 10

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