position in the market. Therefore, here are the SWOT Analysis of Samsung to that give an idea of how the company is operating in currently. Strengths * Samsung is very advanced technologically. It has heavy assets of technology. It is known for its technologically advanced products such as mobile phone, tablet, TV/audio/video, camera, camcorder, home appliance, pc, peripherals, printer, memory cards and other accessories. * Samsung heavily invest in technology, product design and human resource
Words: 2468 - Pages: 10
MCS*3620*02 Integrated Marketing Communications Plan Nokia Lumina 1020 November 28, 2013 Table of Contents Executive Summary………………………………….Situation Analysis…………………………………… Market Analysis………………………………. Market Environment…………………………..Consumer Analysis……………………………Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020…SWOT Analysis………………………………………Marketing Strategy………………………………….Marketing Objectives…………………………Marketing
Words: 5538 - Pages: 23
Marketing plan Each business, product or brand needs a detailed marketing plan. What does a marketing plan look like? Our discussion focuses on product or brand plans. With a detail plan, any business will be better prepared to launch a new product or build sales for existing products. The purpose and content of a marketing plan A marketing plan serves to document how the organizations strategic objectives will be achieved through specific marketing strategies and tactics, with the customer
Words: 4273 - Pages: 18
General Electrics (GE) marketing plan for the smart refrigerator. The marketing team must identify the target market of organizational buyers and consumers and the factors that influence their purchasing decisions. Current competitors, their products and, how they market these products must be analyzed. This will help GE to improve the product and ensure that its product has unique qualities. Once these tasks have been completed a strategy can begin that will develop into a marketing plan that will reach
Words: 1479 - Pages: 6
The marketing mix (4Ps) 5.1. Product The variety of TV sets offered by Samsung ensures it keeps abreast of the competition in the consumer electronics market. Their product offerings are suitable to a wide array of customers, from those requiring basic TV sets through to large display 3D TVs with interactive features for those potential clients who are interested in the latest gadgets (Katzmaier, 2011). The consistency in high performance and stylish designs for their products ensures the brand
Words: 485 - Pages: 2
ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 3, March 2012, ISSN 2231 5780 A COMPARATIVE STUDY OF BUSINESS STRATEGIES BETWEEN KOREA AND JAPAN: A CASE OF ELECTRONICS ITEMS BETWEEN SAMSUNG AND SONY CHOONG Y. LEE * *Daniel Froes Batata, Ha Sook Kim, Gladys A. Kelce College of Business, Pittsburg State University, Pittsburg, KS 66762, U.S.A. ABSTRACT Sony, one of the world‟s most prominent companies in the electronics industry from Japan, has dominated the markets from
Words: 5673 - Pages: 23
BUS620: Managerial Marketing Professor Debra McCoskey-Reisert September 16, 2013 For the past decade, Apple Inc. has been at the forefront of innovation in the modern age. Fierce leadership, tactical business strategies and a clear and focused vision has led to the creation of unrivaled and unique innovative products, such as the iPod, iPhone, and iPad. Much of the success of Apple has been contributed to the late Apple Inc. co-founder, Steve
Words: 976 - Pages: 4
Samsung case I. How attractive is Samsung’s primary (core) industry? Founded in 1938, Samsung is one of the industry leaders in a multitude of industries from power generation through to smart phones (Kovach, 2013). Each of their business units adhere to the same vision of becoming the preferred supplier of products and/or services to their clients, but the methods used to achieve this vision are tailored to suit the specific market focus, therefore demonstrating the adaptability of the
Words: 1476 - Pages: 6
MKT501 Strategic Marketing Module 2: SLP, Product Management & Situation Analysis Dr. Ronald Zallocco Trident University Constance E. St Julien-Mims August13, 2015 Iphone 7 by Apple Inc. U.S 2 Product Plan for iPhone 7 by Apple INTRODUC TION I have selected Apple’s needs to increase its market share for iPhone 7 for my SLP topic because it is a company that has designed top quality media products successfully. Apple has designed Mac, which is the best personal
Words: 2123 - Pages: 9
UNIVERSITY COLLECGE OF TECHNOLOGY AND INNOVATION (UCTI) Marketing ASSIGNMENT Student declaration: | I declare that | 0 I understand what is meant by plagiarism. 1 The implications of plagiarism have been explained to us by our lecturer. 2 This project is all my own work and I have acknowledged any use of the published or unpublished works of other people. | Student Signature: | Date: | MODULE: | BM012-3-1-MKG | CLASS CODE: | UC1F0907-BMP | Lecturer Name: | SEVAKUMAR A/L
Words: 6569 - Pages: 27
