summary In 1969, Samsung Electronics was founded in South Korea. The company originally manufactured consumer electronic appliances such as TVs, calculators, refrigerators, air conditioners, and washing machines. By 1981, Samsung had produced over 10 million black and white TVs. In 1988 it merged with Samsung Semiconductor & Communications and started what would be a most profitable global marketing campaign by sponsoring the Olympic Games. Forty years later, Samsung Electronics celebrated
Words: 3077 - Pages: 13
selling strategy is also important (Maxwell, 1914). In this report, the selling strategy of a company names Samsung for their product “Galaxy Note II” will be discussed. Basically, the report is divided into 7 parts. In the first part, the profile of Samsung is been discussed. In the second part, the products of Samsung have been discussed. In the third part of the report, the unique features of Samsung Galaxy Note II have been discussed. And then, in the fourth part, target customer of Note II has been
Words: 3608 - Pages: 15
9-705-508 REV: JULY 29, 2006 JORDAN I. SIEGEL JAMES JINHO CHANG Samsung Electronics Introduction Kun Hee Lee, chairman of the Samsung Group, contemplated his company’s strategy while sitting in the basement office of his home. His office had a one hundred-inch screen on the wall, and in front of the screen there was a short desk, just one foot in height. Lee spent much of his day in this room, studying the strategies of his competitors and overseeing multibillion-dollar investment decisions
Words: 12199 - Pages: 49
FIN 751 Financial Management Company Analysis for Samsung Jiachao Geng Tianyi Cheng St. Thomas University Feb 23, 2014 “I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed herein. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course and is not a replication of a paper submitted
Words: 2946 - Pages: 12
over 90 countries. * Samsung is a leader in digital, semiconductors, memory, system integration solutions and it is a versatile group. Samsung Electronics was established in 1969, is the largest electronics companies in the world. Samsung Electronics Co. is developing to a new era in product development, corporate culture and contributions to society on a global scale. * The different about organizational structure: * Samsung: This is a structure of Samsung (http://www.samsungdigitallife
Words: 2683 - Pages: 11
Job Analysis The Samsung in Macau is not a big company with a few positions, so job analysis doesn’t take important part in their human resource department daily affair. The supervisor told us actually they seldom do job analysis because of no need if the company doesn’t make a big change. However, this Samsung company makes some changes last year. Before last year, their company salespersons didn’t have a satisfying performance because the sales manager is almost in charge of this part.
Words: 333 - Pages: 2
Samsung: Uneasy in the Lead By ERIC PFANNER and BRIAN X. CHEN December 23, 2013 Lee Kun-hee, the man who built the most successful, most admired and most feared business in Asia — a $288 billion behemoth that is among the most profitable in the world — had a message for his employees this year: You must do better. At other companies, congratulations might have been in order. His companies were headed to another extraordinary year. But this was Samsung, the South Korean industrial group that
Words: 3594 - Pages: 15
| | |Case Study #3: “Apple Vs. Samsung” | | | |
Words: 1432 - Pages: 6
Introduction of Samsung………………………………………………..……3 * Competitive strengths of Samsung………………………………..………….5 * Future success of Samsung’s Performance…………………………….10 5.1 Would Samsung bring it to the same level as Wal-Mart?..........…10 5.2 Capability to attain the target as designed………………………..12 5.3.1 Financial highlights in 2011…………………………………..… 12 5.3.2 Chinese threat on Samsung………………………………….......12 5.3.3 Five Forces Analysis for Samsung……………………………….13
Words: 3062 - Pages: 13
SAMSUNG RESELLER AGREEMENT CONFIDENTIAL AND PROPRIETARY INFORMATION This Reseller Agreement (“Agreement”) is entered into by and between Samsung Telecommunications America, LLC, a limited liability company created and existing under the laws of the State of Delaware having executive offices at 1301 East Lookout Rd., Richardson, Texas 75082 (“Samsung”), and ________________, created and existing under the laws of the State of ______________________ having executive offices at _______________ (authorized
Words: 5204 - Pages: 21