open a submarine sandwich shop," said Dr. Buck.At first Fred was skeptical, but after Dr. Buck explained how the sandwich shop could finance Fred’s future education, he was on board. That night, Fred and Dr. Buck formed a partnership that would lead to the first SUBWAY® restaurant.By lunchtime on the first day Fred and Pete’s submarine shop was open, customers were pouring in. From that day on the company continued to grow. Fred and Pete had a goal of opening 32 submarine sandwich shops within 10
Words: 1956 - Pages: 8
HOW TO TREAT ‘TREATS’ Angela Foster has been appointed the new branch manager for the ‘Treats’ sandwich shop in Burbank Mall. This happens to be the third outlet of this shop owned by a Cuban Family. Their main offering is handmade tasty sandwiches which are prepared in home cooked style with Cuban ingredients and recipes. The family sources the ingredients from Cuba and bakes the breads fresh, every morning to upkeep its taste. The other branches of the store are doing well. The first one was
Words: 611 - Pages: 3
MMGP: Research Paper Final Business 520 Introduction In determining what makes a business successful one must consider all aspects of a firm. One of the most important factors of success is imbedded in the marketing management team of a company. In this project, Subway’s marketing strategy is thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying
Words: 12534 - Pages: 51
money to be able to pay for his college tuition. Fred asked a longtime family friend Dr. Pete Buck, also a nuclear physicist, for financial advice. Instead of giving Fred the money to pay for his tuition, Dr. Buck suggested Fred open a submarine sandwich shop. Fred was shocked, but he wanted to know how it would work. Dr. Buck told Fred that customers would come in, give him money in exchange for submarine sandwiches, and then Fred would have enough money for his tuition. If Fred was willing to put
Words: 828 - Pages: 4
http://en.wikipedia.org/wiki/Subway_(restaurant) Introduction Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor's Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with 35,302 restaurants in 98 countries and territories as of September 10, 2011. Doctor's Associates, owners of Subway, was founded by Fred De Luca and Peter Buck in 1966, when they opened the second Subway restaurant
Words: 2853 - Pages: 12
GULFWAY Shopping Center Franchise owner Back in 1965, Fred DeLuca set out to fulfill his dream of becoming a medical doctor. He needed a way to pay for his education. A friend by the name of DR. Peter. Buck offered a suggestion of opening a submarine sandwich shop. Fred was able to obtain a loan of a 1,000 dollars and Fred’s Friend Peter. Buck offered to become business partners with him. After that they were able to start on an incredible journey that would revitalize the fast food market. The
Words: 1623 - Pages: 7
for fast food for lunch and dinner for college students is relatively elastic because there is already seven other fast food establishments in the area that are in close proximity to the college as well. One of those is another sub shop, one is a sandwich shop, and there are three burger places a Chinese food place and a taco place. None of these establishments offer a price discrimination strategy in favor of college students. Subtown came to the conclusion that a price discrimination strategy
Words: 1683 - Pages: 7
at about 20%, but I will probably still lose weight at this level. Day 2 Meal 1 8:00am - 2/3 cup Special K Fruit & Yogurt with 1 cup of skim milk (yes...skim) Meal 2 11:00am - 1 cup of lean turkey + 1/2 cup of beans. Meal 3 2:00pm - Tuna melt sandwich (1 can of tuna with kraft singles slice and 2 slices of whole wheat bread) Meal 4 5:00pm - 100 grams of chicken breast with 1/2 cup of 1% cottage cheese and 2 cups of broccoli Meal 5 8:00pm - 1 cup 1-2% cottage cheese + 1 tbsp peanut butter
Words: 813 - Pages: 4
that Fred DeLuca was looking for a way to make enough money to pay for his university tuition and the solution came at a BBQ during a conversation with a family friend, Dr. Peter Buck, who suggested to Fred that he open a submarine sandwich shop - having seen a sandwich shop in his hometown experience huge success, and With a $1,000 loan from Dr. Buck, the partnership was formed and Pete’s Super Submarines opened in August 1965. The products that are supplied to Subway® are there to make a profit
Words: 477 - Pages: 2
Marketing Plan Teresa Bowie University of Phoenix Marketing MKT/421 Tracy Coomes October 2, 2012 Marketing Plan: Phase II Introduction Subway is a growing business with the strength of motivating the world to healthy eating. So how do we identify the segmentation criteria that will affect their target market selection? To understand the effect on the segmentation
Words: 2183 - Pages: 9
